Convenience Store News

NOV 2014

Issue link: http://magazine.csnews.com/i/414429

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20 Store of the Future | WWW.CSNEWS.COM devote to stuff they enjoy," Henken added. "Food should be all about enjoyment." That is why the "experience" side of the equation is going to be much more important in the future. Increased competition — the ability for consumers of the future to eat virtually almost anywhere — will also dictate that c-stores put forward an experience. Café-like environments and on-demand, fast-casual areas featuring cuisine bars, combined with traditional shopping roots, will invite patrons to receive a truly cus- tomized shopping experience. Imagine drinking a fresh smoothie made with produce you just selected; or digitally ordering pantry items for delivery right to your door; or purchasing a semi-prepared or hot prepared meal sized exactly for you and your family. And all of this will be absent a check- out line thanks to integrated smart technologies, said Henken. "The goals of this market-of- the-future are simple: high qual- ity, customer-driven variety, [and] quickly accessible physically and digitally," he stated. "Shopping trends show a customer [today] may visit the store multiple times a week, but they'll ideally visit future neighborhood market c-stores daily, drawn by the store's new ver- satility and convenience." CSN evolution today — and will continue to drive it in the future — is Millennials, according to Henken. He noted that Millennials are much more focused on the here and now, and they are not meal planners. When it comes to choosing where to shop, they are of the moment: How do I meet this need now? "Millennials will be single or without kids later in life. They will have short little intervals of time to PrODuCt narrative traDitiOnal sHOPPing PrOPOrtiOn COntrOl CaFÉ-like envirOnment raw, PrePareD & PaCkageD traDitiOnal sHOPPing

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