Convenience Store News

NOV 2014

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34 Convenience Store News | NOVEMBER 2014 | WWW.CSNEWS.COM W ith a modest budget in hand, PDQ Food Stores approached Hussmann to help it build a new convenience store in Madison to add to its Midwest portfolio. The design philosophy was to "keep it simple" with a floor plan that is intuitive and fluid. Utilizing the interior wall structures and creating a comple- mentary color palette, the retail and service areas were defined. The store is open enough for the customer to visualize the entire merchandising area from just about anywhere in the store. The majority of focus has been placed on the made-to-order food pro - gram, keeping with the employee-owned company's heavy focus on fresh store-made bakery items and prepared foods. PDQ offers a large variety of prepared foods, some of which are showcased in its Hussmann island merchandiser. The new store also highlights its World Cup coffee offering. Based in Middleton, Wis., PDQ Food Stores oper- ates 30-plus convenience stores in Wisconsin and one location in Tahoma, Calif. BesT inTeriOr Design Winner: PDQ Food Store, Madison, Wis. Designer: Hussmann

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