Convenience Store News

NOV 2014

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42 Convenience Store News | NOVEMBER 2014 | WWW.CSNEWS.COM W hen a competitor moved in a block away from its first store in Desoto, Meiners Market decided to up its game. Most important in the remodel was reinforcing the fact that the store — and the company — was owned and operated by a local family. And just as important was finishing the remodel before Casey's General Stores Inc. opened its nearby convenience store. Customer expectations had evolved since the original store was built in 1996. Shoppers today want to stop at a store that feels safe and comfortable, and they shop for products that revive and refresh them before and after a long day at work or a commute, or for a special treat/reward. "We wanted to meet the needs of the modern cus- tomer while not losing touch with the local commu- nity. We also wanted to 'warm' up our store's features to reflect the friendly and welcoming personalities of our store team," the retailer noted. Meiners decided to replace what it called the white "hospital" walls of the store and revitalize it with warm colors. Modern tile was used to highlight certain areas of the store and stone facade added warmth to the exterior and the cashier stand. The ceiling height was raised to provide a feeling of ample space, plus the restrooms were remodeled with new fixtures added. Meiners also wanted to highlight the family part of its business and display its local history in the area. To this end, vintage pictures were transposed into large store signage. In addition, the retailer expanded the store's food- service offer, adding YoYo frozen yogurt, bulk candy, and a new fountain area with more flavors and options. Meiners also revamped the coffee counter and installed a flatscreen television to showcase its coffee offerings. BesT MiD-BuDgeT reMODel Winner: Meiners Market, Desoto, Kan.

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