Convenience Store News

NOV 2014

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44 Convenience Store News | NOVEMBER 2014 | WWW.CSNEWS.COM S tanding at the center of many pro- fessional buildings and medi- cal centers, American Center in Madison is aptly named. The store's operator, Loeder Oil, decided it was time to refresh the outlet, which is positioned just off the highway leading to the state capital. The retailer joined with a longstanding partner and customer Hussmann to do just that. Hussmann created a 3-D model of the store so that Loeder Oil could gain a clear understand- ing of how the store interior would transform. The new design places visual emphasis on the new beer cave and coffee islands so that neither is lost in the layout. Adjacent product and food offerings surround focal areas. In addition, the blue truss work ties the convenience store to the Subway restaurant that shares the space. The remodel also draws attention to American Center's ties to the community, with photo displays of local landmarks and flatscreen TVs showing college football games. BesT MiD-BuDgeT reMODel Honorable Mention: American Center, Madison, Wis. Designer: Hussmann

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