Convenience Store News

NOV 2014

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50 Convenience Store News | NOVEMBER 2014 | WWW.CSNEWS.COM part of their daily routine with more than just com- petitive prices, which is why we have made our inte- rior graphics visually pleasing and even fun to look at. From the animated bubbles coming from the fountain area to the steel walls of the Beer Cave, our goal is to make their daily visit with us a moment to look forward to every day." F uel Maxx's goal is to provide the community with a warm environment filled with amenities and a friendly staff. Its Store No. 6 in Spring is no different. The recent renovation at the 4,300-square-foot store draws in customers with vibrant, colorful wall graphics highlighted with warm LED lighting in an open-ceiling concept. Running along the walls are cool- ers with 3-D directional signs for beverages and snacks. Anchoring the corner of the cooler is a true gem: the Fuel Maxx Beer Vault, which is designed to look like a see-through bank vault. The Beer Vault is a walk-in cooler where customers can choose their favorite beers by the case — already pre-chilled. Beyond the cooler walls is the Fuel Maxx Wine Cellar boasting 20 shelves of fine wines. Other offer- ings are easily spotted, including a coffee bar, fresh deli counter with breakfast and lunch items, a self-service soda fountain, and a large array of frozen drinks. "Our design goal is to give our patrons the feel- ing they have entered a store with a solid founda- tion that wants to be an extension of the community itself," according to the retailer. "We want to be BesT Beer CaVe Winner: Fuel Maxx, Spring, Texas Designer: Builder Display & Art

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