Convenience Store News

NOV 2014

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Brewed in Holland. Imported by HEINEKEN USA Inc., New York, NY. © 2014 HEINEKEN ® Lager Beer. HEINEKEN ® Light Lager Beer. DOS EQUIS ® Lager Beer, DOS EQUIS ® Ambar Beer, imported by Cervezas Mexicanas, New York, NY. STRONGBOW ® Hard Ciders, imported by Bulmers Cider Company, New York, NY. TIMING: January 3 – February 1, 2015 Contact your HEINEKEN USA representative to get in the game! MAKE YOUR PLAY FOR MORE SALES 1 Source: Nielsen, three weeks ending 2/8/14 2 HUSA Shopper Insights, Spectra, MarketTrack February 2014 Shopper Survey Dynamic Twitter-based promotion "What's Your Play?" will engage male football fans by awarding prizes every 20 minutes during the playoffs and the big game. Breakthrough POS to capture attention and high-value IRCs/MIRs to drive conversion Targeted digital and social media to drive shoppers to retail throughout the month of January Displaying HUSA brands this season is a win. Here's why: HUSA consumers over-index for watching the big game on TV 1 HUSA brands drive higher lift during the big game versus upscale and craft 2 Shoppers are more likely to purchase imports for the big game 2

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