Convenience Store News

JUL 2015

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20 Convenience Store News | JULY 2015 | WWW.CSNEWS.COM INDUSTRYROUNDUP n The Coca-Cola Co. completed its $2.1-bil- lion, 16.7-percent stake in Monster Beverage Corp. In exchange, Monster is gaining access to Coca-Cola's global distribution network and its portfolio of energy drink brands. n Jack Link's Beef Jerky celebrated National Jerky Day June 12 with the unveiling of "Meatzilla," the world's largest bag of jerky. In New York's Meatpacking District, Meatzilla stood three stories tall and held more than 5,000 standard bags of Jack Link's jerky varieties. n Newcastle Brown Ale brought back its popular Independence Eve campaign for a second straight year. Newcastle is leveraging its social platforms and partnering with shopper-targeted digital media to deliver custom content and spe- cial offers, and in-store display and point-of-sale materials. n Kalibrate identified the best loca- tions for establishing a network of hydrogen refueling stations in California. More than 30,000 supplier tidbits locations were identified within the state and then ranked from best to worst based on their via- bility for introducing a station. n Snapple part- nered with brand agency and retail design con- sultancy CBX for a comprehen- sive brand refresh. Its new logo includes a sun graphic in a hand- drawn style designed to reflect the playful, natural character of the brand. n Mondelez International is launch- ing Shopper Futures, a program that will bring together startups and retailers to transform and improve the customer retail expe- rience. QuickChek Corp. is one of the participating retailers. n Heineken USA launched new seasonal pro- motions for its Dos Equis and Heineken Light brands. Dos Equis' program for summer 2015 is known as "Luna Rising," while Heineken Light launched a 360-degree pro - gram called "Best Tasting Light." n Oberto unveiled "Heroes of Summer," a digital campaign spot- lighting four individuals whose personal achievements and deter- mination inspire: Seattle Seahawks defensive back Richard Sherman; blind marathoner/mountain climb- er Randy Pierce; Boston Marathon bombing survivor Adrianne Haslet-Davis; and leukemia survi- vor Brady Wein.

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