Convenience Store News

JUL 2015

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C O N T A C T Y O U R D I S T R I B U T O R R E P R E S E N T A T I V E . The bold flavor of the Tecate lineup pairs perfectly with bicultural Hispanic males' passion for Chivas soccer. of Hispanic soccer fans follow Mexican league soccer 1 PROGRAM SUPPORTED BY THEMATIC POS FEATURING CHIVAS FC, SOCIAL MEDIA AMPLIFICATIONS, TICKET GIVEAWAYS, PLAYER APPEARANCES, AND CHIVAS EXPERIENCE SWEEPSTAKES. 0M soccer fans in the U.S., with over HALF being Hispanic 1 CAPITALIZE ON THE DOUBLE-DIGIT GROWTH OF TECATE IN THE MEXICAN BEER SEGMENT TECATE'S PARTNERSHIP WITH CHIVAS FC DRIVES OUR DOMINATION IN THE $622 MILLION DOLLAR MULTICULTURAL BEER CATEGORY 84 % INCREASE PROFITS IN SUMMER 2015 + 0 % + 10 % TECATE LIGHT IS UP MORE THAN 90% 2 MEXICAN BEER IS UP MORE THAN 10.6% 2 Chivas FC is the most historic and popular soccer team from Mexico, with a fan base of in the U.S., mostly concentrated in Tecate's key markets. 32M Enjoy Tecate ® and Tecate ® Light Responsibly. ©2015 TECATE ® Beer. TECATE ® LIGHT Beer. Imported by Cervezas Mexicanas, New York, NY. 1. ESPN Sports Poll, 2013 2. Nielsen, volume growth 52 weeks ending 8/16/14

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