Single Store Owner

JAN-FEB 2016

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JANUARY/FEBRUARY 2016 / singlestoreowner.com / 3 from the editor 111 Town Square Place, Suite 400, Jersey City, NJ 07310 (201) 855-7600 Fax (201) 855-7373 www.singlestoreowner.com For address changes, call (978) 671-0449 Editorial Editorial Director Don Longo (201) 855-7606 [email protected] Editor-in-Chief Linda Lisanti (201) 855-7608 [email protected] Managing Editor Brian Berk (201) 855-7614 [email protected] Senior Editor Melissa Kress (201) 855-7618 [email protected] Associate Editor Angela Hanson (201) 855-7619 [email protected] Assistant Editor Danielle Romano (201) 855-7604 [email protected] Contributing Editor RenĂ©e M. Covino (303) 741-3377 [email protected] Contributing Editor Tammy Mastroberte (201) 280-2614 [email protected] Art Director Michael Escobedo (224) 632-8245 [email protected] Director of Research Debra Chanil (201) 855-7605 [email protected] Advertising Sales & Business Group Brand Director Ron Lowy (330) 840-9557 [email protected] Business Development Manager Michael Hatherill (201) 855-7610 [email protected] VP/Southeast Regional Sales Manager Steven Lichtenstein (201) 855-7613 [email protected] Northeast Regional Sales Manager Rachel McGaffigan (508) 385-2545 [email protected] Account Executive/Classified Advertising Terry Kanganis (201) 855-7615 [email protected] Advertising/Production Manager Roz Gilman (224) 632-8243 [email protected] Classified Production Manager Mary Beth Medley (856) 809-0050 [email protected] Marketing & Promotion Audience Development Manager Shelly Patton (215) 301-0593 [email protected] List Rental The Information Refinery (800) 529-9020 Brian Clotworthy Reprints & Licensing Wright's Media (877) 652-5295 [email protected] Subscriber Services/Single-Copy Purchases (978) 671-0449 [email protected] President & CEO Harry Stagnito Chief Information Officer Kollin Stagnito Vice President & CFO Kyle Stagnito Senior Vice President, Partner Ned Bardic Chief Brand Officer Korry Stagnito VP/Custom Media Division Pierce Hollingsworth (224) 632-8229 [email protected] Production Manager Anngail Norris Human Resources Manager Sandy Berndt Strategic Marketing Director Bruce Hendrickson (224) 632-8214 [email protected] Director of Events Ken Romeo (224) 632-8181 [email protected] Audience Development Director Cindy Cardinal Director of Digital Strategy Matt McGuire (224) 632-8180 [email protected] Ann Berg Shoshone Market Round Mountain, Nev. Rick Bruning Quik Shop Gas Stop Trinity, N.C. Chris Carter Shout & Sack Vinita, Okla. Robin Gabriel Shell Food Mart Hinsdale, Ill. Steve Jones Johnny Junxions Bedford, Ind. Taylor Lilley Michelin Properties Las Vegas Beth Miller Classic Corner Madison, S.D. Ronson Shamoun OB Quik Shop San Diego, Calif. Brett Webber Discount Xpress Gulfport, Miss. Editorial Advisory Board The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. 570 Lake Cook Road, Suite 106, Deerfield IL 60015 (224) 632-8200 Fax (224) 632-8266 www.stagnitomedia.com BY DoN LoNgo What's In Store for Single-Store Owners in the New Year? These food and beverage trends might help boost 2016 sales for your business A fter a couple of really good years for sales and profit growth, single-store owners are surprisingly cautious about their 2016 business prospects despite a slowly improving national economy. This is our annual Forecast Issue, containing the convenience store industry's only financial analysis of projected product category forecasts, something we've been doing exclusively for the past 14 years (see page 20), and our long-running national economic forecast by Maureen Maguire, advising economist for Convenience Store News for the Single Store Owner and flagship publication Convenience Store News. This report also includes our relatively newer Retailer Forecast Study, measur- ing both chains' and single-store operators' view of the coming year, as well as our brand-new Supplier Forecast Study, which looks at the convenience channel's prospects from the vendors' point-of-view. Only two-thirds of single-store owners said they expect their in-store sales to in- crease in 2016, compared to nearly 90 percent of chain operators who expect to see increased sales. Additionally, 8.3 percent of single-store owners expect their store's sales to decline this year vs. only 3.7 percent of chain retailers who feel that way. Based on our forecast, we think retailers should be a bit more optimistic. One category we think will continue to grow for all c-store retailers is foodservice. So, if you're feeling a bit glum about 2016 sales, perhaps these food and beverage trends from experts at research firms Mintel and The NPD Group will provide you with some ideas to grow your sales in the year ahead. Eco is the new reality. Consumer worries about "drought, food waste and other natural phenomena will not only affect the worldwide food and drink sup- ply, but influence preparation and production," said Menny Zegler, Mintel global food and drink analyst. In 2016, sustainability evolves from "being good for the bottom line to being a necessary part of new product development for the com- mon good," she predicts. Success isn't so sweet. Since fewer consumers are concerned about avoiding fats, the top ingredient adults avoid now is sugar. "This is true for both main meal times as well as snack time," said Darren Seifer, food and beverage industry analyst for NPD. Shopping with a cause. "In today's Internet age, it's easier for consumers to be more aware of how products reach the shelf," noted Seifer. "And as more consum- ers seek humanely raised animals and avoid antibiotics in their meats, for exam- ple, we expect more of them to research brands and their production practices." I expect food and beverages will have a banner year at convenience stores in 2016, especially for those retailers who stay atop these trends. DON LONGO Editorial Director [email protected] (201) 855-7606

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