Single Store Owner

JAN-FEB 2016

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4 JANUARY 2016 Snacking during the 2 to 5 p.m. time period is now the fourth most common daypart in convenience stores after breakfast, lunch and dinner: Forty-six percent of c-store visits occur afer 2 p.m., and 50 percent of c-store snack purchases happen between 2 and 10 p.m., reports a 2015 joint study by Tyson Convenience Foodservice and Anheuser-Busch. In fact, the "PM snacking" daypart was projected to out- pace all other meal parts in growth for 2015, according to the Convenience Store News Industry Forecast Study for 2015. Tis explosion in PM snacking is part of a larger overall upward trend for consumer snacking. In 2014, annual "eatings" per capita of snack foods consumed at meal times by individual diners reached 191, compared with 167 in 2011, according to NPD. And from a dollar perspective, U.S. snack sales are expected to reach $47.5 billion in 2015, up from $34.2 billion in 2005, according to Statista. The role of consumer trends in PM snacking growth A number of timely consumer trends are driving PM snacking growth in particular, including: Snacks replace meals: Nearly 7 in 10 consumers who snack report they have eaten a snack in place of a meal at least once in the past month, according to Acosta Sales & Marketing research. Younger consumers are least likely to diferentiate between meals and snacks, so this base may be the target market for smaller-portioned entrées ofered as snacks and snack options marketed as meal replacements. Multiple small meals vs. three main meals: Grazing, or eating multiple small meals, can occur throughout the day but tends to take place more frequently in the late afernoon to early evening between lunch and dinner. Tis is the timeframe when consumers are looking for some- thing indulgent, such as specialty cofees, chocolate or ice cream, or a more sub- stantial dish such as a sandwich, fries or Mexican fare. Meal accompaniment: As snack options continue to grow and the time- frames in which consumers snack are changing, consumers are choosing certain P M S N A C K I N G PM snacking: The hottest c-store daypart C-stores are top choice for snacking Which of the following venues have you visited for a snack in the past 30 days? Drug store Convenience store Fast-food restaurant Sit-down restaurant SOURCE: MARCH 2015 STAGNITO/CARBONVIEW CONSUMER RESEARCH SOURCE: T YSON CONVENIENCE FOODSERVICE "CHANNEL CHOICE STUDY," 2014, CARBONVIEW 38% 31% 24% 12% Time of most recent c-store visit 20% 15% 10% 5% 0% Before 6 AM 9-10:59 AM 2-3:59 PM 7-9:59 PM

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