Single Store Owner

JAN-FEB 2016

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5 JANUARY 2016 snacks to accompany their main meals, especially lunch. Snack items eaten at main meals will grow by approxi- mately 5 percent during the next few years to 86.4 billion eatings in 2018, as forecast by NPD in its report Te Future of Eating: Who's Eating What in 2018? Purchasing for later: In 2008, the recession sent the foodservice industry into a nose-dive. Chains like Subway and Starbucks recognized that trafc would be down, as would basket rings/check averages. To turn this challenge into an opportunity, these chains provided incentives for morning customers to consider the afernoon. Subway, for example, provided custom- ers with discounts for purchasing mutiple food items to account for "dinner," and Starbucks gave customers discounts for the 2 to 5 p.m. daypart if they returned with a receipt from the morning. C-stores had been the go-to venue for stocking up between meals even before 2008, and this trend continues among consumers today. Although there are many reasons consumers snack and numerous snacking options for those consumers, several key points about overall snacking stand out: Meal replacements that are low-prep and prepackaged wth little to no clean-up are in high demand. High-protein snack choices like lean meat, nuts and granola bars are generating more buzz in the social health space. C-stores are the undisputed afternoon destination for snacking Reason for c-store snacking visit Morning Afternoon Evening It's on my route. 18% 27% 20% I realize I'm hungry and fnd someplace to stop. 13% 26% 21% I stop to buy gas and go inside to buy a snack. 15% 26% 21% I'm in a hurry and it seems easy. 16% 26% 18% It's part of my routine. 13% 17% 14% It's part of a larger shopping trip. 7% 15% 13% SOURCE: T YSON CONVENIENCE FOODSERVICE/ANHEUSER-BUSCH RESEARCH, 2015 P M S N A C K I N G

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