Single Store Owner

JAN-FEB 2016

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7 JANUARY 2016 Energy products fuel afternoon snack breaks E N E R G Y P R O D U C T S Energy beverage sales climb at c-stores Non-aseptic energy drinks Energy shots Dollar sales change Unit sales change +11.3 % +8.5 % +2.4 % +2.3 % SOURCE: IRI DATA FOR 52 WEEKS ENDING NOV. 1, 2015 The word "energy" is tailor-made for PM snacking: It's the leading attribute for products that consumers choose as afernoon snacks, reports Mintel, while Nielsen's 2014 Snack Attack report suggests that 61 percent of its global respondents snack to get an energy boost. In addition, sales trends for energy drinks remain strong in convenience stores, according to IRI. For the 52 weeks ending Nov. 1, 2015, dollar sales for non-aseptic energy drinks were up 11.3 percent, and unit sales were up 8.5 percent. For energy shots, dollar sales were up 2.4 percent and unit sales were up 2.3 percent. A new generation of energy snackers Energy products have been long been a pseudo-snack for athletes looking to stay at the top of their game and millennials who lap up energy drinks and shots. Tese consumers are projected to continue their love afair with energy product snacks, but for a host of new reasons. Older millennials between the ages of 27 and 37, for instance, have shifed from extreme sports and nightlife to family-oriented pursuits but have actually increased their reliance on energy drinks and shots to sustain their

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