Single Store Owner

JAN-FEB 2016

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19 JANUARY 2016 As consumers continue to snack more frequently, salty snacks such as chips are among the most popular products they're savoring, especially when they're looking for more indulgent snacking later in the day. Ethnic snacks like hummus chips, plantain chips and pita chips are the fastest-growing chips category for new prod- uct launches, says Tom Vierhile, innovation insights di- rector for market research frm Canadean. Other snacking trends emerging in the chip category include thin, pufy snacks (for example, chips with a hollowed-out middle); snacks with edgier favor combinations (think chile and lime, Sriracha and ranch); and gluten-free products (14 percent of new snacks made gluten-free claims). "Te big trend is the 'anything but potatoes' trend for potato chips, with chip makers experimenting with other ingredients as a base for chips including beans, lentils, grains, seaweed and more," Vierhile says. "Another part of this trend is taking potato chips and adding a health- ful ingredient to give the appearance that the chips are better-for-you. Some examples include chips made with olive oil, and with ingredients like spinach, matcha [tea], pumpkin seeds and more. "We feel that there are also good opportunities focused on the concept of 'permissible indulgence,'" adds Vierhile. "Consumers are still looking to indulge in snacks that taste great; they just don't want to feel guilty about doing so." Although Mintel's Salty Snacks US 2015 report, for ex- ample, suggests that 63 percent of U.S. consumers value the taste of salty snacks more than their nutrition content, Vierhile predicts that chip makers will fnd new ways to appeal to health-conscious consumers. "One trend which goes beyond the chip category is fnding new ways to inte- grate vegetables into snack foods to add their health credentials, and we think there is more room for innovation with regard to this trend," he says. "Future growth in potato chips may also take cues from what is happening in the beer category, where craf beer options have exploded. Innovation in potato chips is nowhere near this level, but the potential exists for products that provide a higher quality experience that consumers are willing to pay more for." —Kathleen Furore 2014 snack chip sales SOURCE: MARKET RESEARCH, 2015 CHIPS Cashing in on chips Average sales per store $9,209 $6,431 Potato chips Tortilla/corn chips $1,379 $963 Industry total (in millions) +5.0 % change +7.8 % change +6.7 % change +9.6 % change

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