Single Store Owner

JAN-FEB 2016

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30 JANUARY 2016 promise and meet this most basic expectation," says Bloom, adding a confection-related caveat: "Although the category remains a popular indulgence, manufacturers will continue to be pressed to ofer better-for-you options and engage in responsible product positioning as the spotlight on health intensifes." Inconsistent consumer patterns Burt Flickinger, retail analyst with Strategic Resource Group in New York City, says consumers really do talk and eat out of both sides of their mouths when it comes to snacking. Tey may choose a healthy, fresh item one day and then opt for a candy bar or other sweet treat on another afernoon occasion, depending on their mood, their taste or other diet concerns. "Typically, when you talk to shoppers, they want sin and salvation. Tey want pre-cut fruits and vegetables, but they'll also buy a candy bar," says Flickinger. In addition, confectionery products may be purchased in the afernoon but consumed later that day. Explains Bloom: "While snackers focus on health during the day, at night it's all about indulgence." —Lynn Petrak CONFECTIONS Confections by the numbers SOURCES: NIELSEN, NATIONAL CONFECTIONERS ASSOCIATION SOURCE: INFOSCAN REVIEWS, IRI Candy is the third top-selling category of the Top 20 food and non-alcoholic beverage categories across all outlets based on dollar sales. The $46.5 billion in annual confectionery sales accounts for the biggest portion of the overall snack category. Across income, age and background, more than 90 percent of American households buy candy. Sales of chocolate increased 2.9 percent in 2014, while sales of non-chocolate confectionery products in the United States rose 2.1 percent during that year. Gum sales topped $3.1 billion in 2014; sugarless gum accounted for 84 percent of all gum sales. Seasonal candy accounts for more than $7.2 billion in sales each year. Dollar sales % change vs. year ago Total gum category $1,111,902,976 +1.44% Regular gum (no sugarless) $206,771,280 +4.43% Sugarless gum $905,131,776 +0.78% Total chocolate category $2,747,429,632 +5.63% Chocolate candy box/bag/bar (less than 3.5 oz.) $2,218,803,968 +4.23% Chocolate candy box/bag/bar (more than 3.5 oz.) $375,106,752 +12.18% Chocolate candy snack size $4,048,786 -4.69% Novelty chocolate candy $621,486 -29.48% Sugar-free chocolate candy $253,289 -10.49% Total non-chocolate category $2,092,671,232 +9.20% Breath freshener $247,607,680 +9.35% Caramel/taffy apples/kits/dips $273,860 +9.14% Hard sugar candy/pkg. and roll candy $103,149,632 +7.33% Licorice box/bag $123,941,640 +2.42% Non-chocolate chewy candy $1,198,818,944 +10.92% Novelty non-chocolate candy $200,405,728 +5.92% Plain mints $88,198,656 +12.72% Specialty nut/coconut candy $122,956,775 +4.87% Sugar-free diet candy $2,143,059 -10.04% C-store confection sales (Total U.S. convenience for latest 52 weeks ending Oct. 4, 2015)

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