Single Store Owner

APR 2016

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2 ADVERTORIAL to the complete lineup, including Breakfast Pizza, Cheesebread and Marinara Dipping Sauce, Wings and WingBites ® , and LTO pizzas available throughout the year. Menu offerings can be customized to the c-store based on the capabilities of the workforce, the pizza shoppe confguration and local community preferences. For example, one store may want to participate in selling Cheesebread, while another may not. Or, a store could decide to sell pizza only in Hunk A Pizza ® portions. National promotion partners help bring in customers Getting customers into your store to buy food can be a challenge, and one way to meet that challenge is through sweepstakes with well-known brands. Hunt Brothers Pizza, for example, runs an annual fall sweepstakes, Hunt to Win, that continues to grow each year, building awareness of the pizza brand both online and in stores. The biggest c-store pizza purchasers tend to be rural men ages 18 to 49 whose interests include hunting and fshing, so the 2015 promotion featured some of the top names in the sporting and outdoor industries: Bad Boy ® , Realtree ® and Bass Pro Shops ® , in addition to a new partnership with country music star Easton Corbin. Building on the hunting program success, Hunt Brothers Pizza introduced its inaugural fshing sweepstakes in Spring 2016. Hook, Line & Winner, which features national partner Bass Pro Shops, will award a grand prize of a Tracker Boats ® Grizzly 1760 Sportsman Boat valued at $16,000, in addition to Archenemy ® bowfshing packages and Bass Pro Shops gift cards. Another way to bring customers into your store is to partner with sporting events like NASCAR, another important interest among male c-store pizza consumers. In 2016, Hunt Brothers Pizza is teaming up with JR Motorsports to sponsor the #88 Chevrolet for Kevin Harvick ® for the sixth year in a row. This NASCAR sponsorship provides all the pizza company's c-store partners with free national exposure, and the stores also receive Hunt Brothers Pizza Racing marketing materials. Combo meals are a great way to increase your check average and can serve as effective promotional vehicles for pizza, such as Hunt Brothers Pizza's combos with national partner Coca-Cola: a Hunk A Pizza and a Coca-Cola 20-ounce soft drink, and a whole pizza and a Coca-Cola 2-liter soft drink. Hunt Brothers Pizza recommends the limited-time combo offer a 10% savings compared with individual combined retail. Source: Hartman Group, 2013 Location: Fort Riley, Kan. Goal: Increase Hunt Brothers Pizza Cheesebread sales by participating in the national promotion in August 2015 Strategy: Promote the 4-week contest inviting customers to share their "selfies" eating Cheesebread via social media, for grab-and-go buys Results: 600% jump in weekly units sold during the contest period CASE STUDY ADDING ON TO A SUCCESSFUL PIZZA PROGRAM Locations: Houma, La., and Theriot, La. Goal: Enhance a decade of strong Hunt Brothers Pizza sales with an expanded menu Strategy: Add Hunt Brothers Pizza Cheesebread, positioned as an add-on so there's no competition with pizza sales Results: Increased sales by 10% CASE STUDY LEVERAGING A PROMOTION FOR HIGHER SALES

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