Single Store Owner

APR 2016

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3 ADVERTORIAL Capturing the grab-and-go consumer As eating occasions continue to blur and more consumers opt to eat on the run according to IRI, the market for grab-and-go continues to expand. In fact, 24% of consumers frequently eat snacks instead of meals because they are on the go, suggests IRI's 2013 Consumer Snacking Survey. C-stores are key players in this grab-and-go market, with $2.5 billion in sales in the category, according to Technomic data. These shoppers on the run are prime candidates for pizza and other portable snack products, such as the Hunt Brothers Pizza program's expanded menu: Hunk A Pizza—1/4 of a large 12'' pizza Wings—Southern Style and Hot 'n Spicy WingBites—Home Style and Buffalo Cheesebread and Marinara Dipping Sauce—the newest permanent menu offering with 100% mozzarella cheese, creamy garlic butter sauce and Just Rite Spice ™ topping Grab-and-go market beyond restaurants Supermarkets $2,800 million Convenience stores $2,500 million Drug stores $800 million Mass/clubs $550 million Airports $450 million All others $5,800 million 46% 22% 6% 4% 3% 19% CASE STUDY BOOSTING SALES WITH A LIMITED TIME OFFER (LTO) Location: Berryville, Va. Goal: Maximize sales potential for the entire Hunt Brothers Pizza line by offering customers a unique LTO pizza flavor Strategy: Sell Hunt Brothers Pizza LTO Chicken Bacon Ranch flavor pizzas Results: 172% increase in total pizza units sold Source: Technomic, 2012 Source: Hartman Group, 2013

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