Single Store Owner

APR 2016

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42 / Convenience Store News for the Single Store Owner / APRIL 2016 CATEGORY SNAPSHOTS Consumers in the United States and around the world continue to snack more and more every day, with less room for traditional meals. While this trend is influenced by many factors, the key demo- graphic driving it is millennials, the generation of Americans born roughly between 1977 and 1995 who account for nearly a quarter of the total U.S. population. Some of the main trends impacting the snacking world are largely influenced by the millennial generation. Three in par- ticular are: wellness, "snackification" of categories, and multi-sensory/experien- tial snacking, noted David Hyland, CPG Leader, Brand Management, Strategy & Consulting, Retail Engagement, for researcher Daymon Worldwide. In regards to wellness, research shows younger consumers are more likely than older consumers to embrace "healthier" snacks. Snacks that can fill the nutrient void traditionally met by breakfast, lunch or dinner are seeing strong growth. This includes categories that are inherently nutrient dense (i.e., nuts), as well as categories that are able to authentically deliver nutrients with product formula changes (i.e., protein bars). Additional categories in this space that have shown very strong growth in recent years include seaweed snacks and kale chips. Regarding multi-sensory snacking, millennials are more racially and ethnically diverse than any previous generation, and that's having a profound effect on their snacking habits. Food producers are adding flavors and ingredi- ents with local flair. Rather than adding a generic "Asian" flavor, manufacturers are providing authen- tic tastes from Korea, Thailand, Indonesia, the Phil- ippines and other Asian countries. Many flavors are moving from obscurity just a few years ago into the U.S. mainstream today. This includes such flavors as sriracha, maple, ginger and coconut. SNACKS Millennials' Starring Role in Snacking Trends Be a part of Multicultural Retail 360 Summit! The retail industry's top multicultural marketing event For more information about sponsoring the 2016 Multicultural Retail 360 Summit, please contact Milly Santana at 201-855-7634 or [email protected] Register today! Optimizing the Omni channel Experience for Multicultural Consumers Learn how to engage with nontraditional consumer segments and what organizational and strategic requirements are necessary to grow your retail business through a multicultural focus! Hear from John Leguizamo, plus cutting-edge educational sessions including speakers from Facebook, Jewel-Osco/Albertsons, Zumba, Gannett, AT Kearney, AARP and more! Produced by Integrated Retail Intelligence + Featuring Guest Speaker: John Leguizamo, Actor, Director, Author

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