Single Store Owner

JUN 2016

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40 / Convenience Store News for the Single Store Owner / JUNE 2016 Other Merchandise S uccessful single stores are adept at serving the needs of their community. Edible grocery, general merchan- dise and fluid milk remained among the top 10 in-store categories for single stores last year — but only two out of the three saw year-over-year sales growth. Grocery Gains Edible grocery and general merchandise hold their own for single stores AVERAGE SALES PER STORE INDUSTRY TOTAL (in millions) PERCENT OF 2015 % ChANGE 2015 % ChANGE DOLLAR SALES UNIT VOLUME Automotive products $9,329 -2.9% $1,411 -1.9% 20.4% 11.2% Phone cards 7,018 7.6 1,061 8.6 15.4 25.6 Smoking accessories 4,855 4.7 735 5.9 10.6 19.5 Seasonal items 4,324 3.8 655 4.9 9.5 6.9 Batteries 4,125 1.1 624 2.2 9.0 7.8 Novelties/toys 3,209 7.3 486 8.4 7.0 6.3 Telecomm hardware 733 23.4 111 24.6 1.6 0.2 Film/photo 89 -62.9 14 -62.0 0.2 0.0 All other general merchandise 12,020 7.1 1,819 8.2 26.3 22.5 TOTAL $45,702 3.7% $6,916 4.8% 100.0% 100.0% Source: Convenience Store News Market Research, 2016 AVERAGE SALES PER STORE INDUSTRY TOTAL (in millions) PERCENT OF 2015 % ChANGE 2015 % ChANGE DOLLAR SALES UNIT VOLUME Whole milk $7,761 -5.1% $1,175 -4.0% 32.4% 28.1% 2% milk 7,206 -14.6 1,091 -13.7 30.1 26.4 Flavored milk 4,947 6.3 749 7.5 20.7 30.3 1% milk 1,764 -10.1 267 -9.2 7.4 6.3 Skim/nonfat 971 -25.1 147 -24.2 4.1 3.6 All other fluid milk products 1,275 -2.6 193 -1.5 5.3 5.3 TOTAL $23,924 -7.4% $3,622 -6.4% 100.0% 100.0% Source: Convenience Store News Market Research, 2016 AVERAGE SALES PER STORE INDUSTRY TOTAL (in millions) PERCENT OF 2015 % ChANGE 2015 % ChANGE DOLLAR SALES UNIT VOLUME Packaged dairy & deli $22,185 9.0% $3,359 10.2% 30.9% 50.6% Packaged bread 11,208 -0.7 1,697 0.4 15.6 10.7 Frozen food 9,907 -0.3 1,500 0.8 13.8 9.5 Perishable (including produce) 6,214 5.1 941 6.3 8.6 5.4 All other edible grocery 22,365 1.4 3,385 2.5 31.1 23.8 TOTAL $71,879 3.4% $10,882 4.5% 100.0% 100.0% Source: Convenience Store News Market Research, 2016 Industry Analysis: General Merchandise (3.25 percent of in-store sales; 4.61 percent of in-store gross margin dollar contribution) Though not the 51-percent increase of 2014, telecomm hardware was once again a stellar performer in general merchandise. Industry Analysis: Fluid Milk Products (1.70 percent of in-store sales; 1.06 percent of in-store gross margin dollar contribution) For the second consecutive year, skim/nonfat milk posted the largest sales decline in the fuid milk category. Industry Analysis: Edible Grocery (5.11 percent of in-store sales; 5.97 percent of in-store gross margin dollar contribution) C-store customers like their deli meats, cheeses and yogurts as packaged dairy and deli tops edible grocery. Edible grocery sales for the average single store grew by 4.2 percent in 2015, vs. a 3.2-percent gain in 2014. Meanwhile, general merchandise sales per single store increased 2.6 percent, although this was less than half the 6-percent gain of the prior year. Fluid milk found itself on the other side of the ledger with a 0.7-percent drop in per-store sales for the average single store. The good news, however, is that last year's decline was not as drastic as the category's 2.4-percent drop in 2014 sales per single store. Compared to the total industry, single stores saw stronger growth in edible grocery, but weaker results in general merchandise and fluid milk. SSO

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