Single Store Owner

AUG-SEP 2016

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AUGUST/SEPTEMBER 2016 / singlestoreowner.com / 3 from the editor 570 Lake Cook Road, Ste. 310, Deerfield, IL. 60015 (224) 632-8200 Fax (224) 632-8266 www.singlestoreowner.com For address changes, call (978) 671-0449 Editorial Editorial Director Don Longo (201) 855-7606 [email protected] Editor-in-Chief Linda Lisanti (201) 855-7608 [email protected] Managing Editor Brian Berk (201) 855-7614 [email protected] Senior Editor Melissa Kress (201) 855-7618 [email protected] Associate Editor Angela Hanson (201) 855-7619 [email protected] Assistant Editor Danielle Romano (201) 855-7604 [email protected] Contributing Editor Renée M. Covino (303) 741-3377 [email protected] Contributing Editor Tammy Mastroberte (201) 280-2614 [email protected] Art Director Michael Escobedo (224) 632-8245 [email protected] Director of Research Debra Chanil (201) 855-7605 [email protected] Advertising Sales & Business Group Brand Director Ron Lowy (330) 840-9557 [email protected] Business Development Manager Michael Hatherill (201) 855-7610 [email protected] Northeast Regional Sales Manager Rachel McGaffigan (508) 385-2545 [email protected] Account Executive/Classified Advertising Terry Kanganis (201) 855-7615 [email protected] Western Regional Sales Director Dian Melius (949) 387-1451 [email protected] Advertising/Production Manager Roz Gilman (224) 632-8243 [email protected] Classified Production Manager Mary Beth Medley (856) 809-0050 [email protected] Marketing & Promotion VP/Custom Media Division Pierce Hollingsworth (224) 632-8229 [email protected] Production Manager Anngail Norris Strategic Marketing Director Bruce Hendrickson (224) 632-8214 [email protected] Director of Events Pat Benkar (973) 607-1330 [email protected] Audience Development Manager Shelly Patton (215) 301-0593 [email protected] Audience Development Director Cindy Cardinal List Rental The Information Refinery (800) 529-9020 Brian Clotworthy Reprints & Licensing Wright's Media (877) 652-5295 [email protected] Subscriber Services/Single-Copy Purchases (978) 671-0449 [email protected] Executive Chairman Alan Glass President & CEO Peter Hoyt Chief Financial Officer Chris Stark Chief Customer Officer Ned Bardic Chief Operations Officer Korry Stagnito Chief Digital Officer Joel Hughes Ann Berg Shoshone Market Round Mountain, Nev. Rick Bruning Quik Shop Gas Stop Trinity, N.C. Chris Carter Shout & Sack Vinita, Okla. Robin Gabriel Shell Food Mart Hinsdale, Ill. Steve Jones Johnny Junxions Bedford, Ind. Taylor Lilley Michelin Properties Las Vegas Beth Miller Classic Corner Madison, S.D. Ronson Shamoun OB Quik Shop San Diego, Calif. Brett Webber Discount Xpress Gulfport, Miss. Editorial Advisory Board The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. By lind A li SA n T i LINDA LISANTI Editor-in-Chief [email protected] (201) 855-7608 A s I write this month's column, I'm getting ready to go on my fam- ily's annual summer getaway to the Jersey Shore. There are four things I especially love about beach vacations: the sun, the sand, the frozen cocktails (in moderation, of course), and the food. Speaking of the food, this year's trip is to Wildwood Crest, N.J., and one of the first places my family always stops is at the town's Wawa convenience store, where we stock up on hoagies (a.k.a. sandwiches to those not from the area), soft pretzels, Wawa lemonade, and more. There are plenty of other places in town where we could pick up sandwiches, snacks and beverages, but it just wouldn't be the same. These items are Wawa "sig- nature" items — and it's these items that have made trips to this c-store ingrained as an integral part of our vacation. Coincidentally, in this month's issue of Convenience Store News for the Single Store Owner, our cover story profiles four single-store retailers who have created their own signature experience in the foodservice category, positioning their stores as a destination; not just a convenience. You've got Hinsdale Shell in Illinois, known for its made-to-order sandwich menu — cold, toasted or grilled; however the customer wants it — and exten- sive variety of salads made fresh in-store every day — Greek salads, pasta salads, potato salads, fruit salads, etc. Also in the Prairie State, you can find Taco Urbano, specializing in authentic Mexican food with a modern twist. Everything is fresh and made to order, even the guacamole. Owner Mario Spina set out to create a concept that people would have to try just once to be hooked. Meanwhile, over in Georgia, there's Andy's Corner where owner Andy Pate targets each of his store's customer demographics by offering specific products that appeal to each group. This ranges from fried chicken and biscuits for his blue- collar male customers, to peanut butter and jelly sandwiches and milkshakes for his school-aged clientele. Lastly, in California, there's The Corner Deli & Grill. It will customize ab- solutely anything on its menu. "If we have the ingredients, we'll make it for you," as owner Richard Speckman told us. "And many of our customers really customize things." Four different convenience stores, four different foodservice programs, four signature experiences that keep customers coming back again and again. Can you say the same about your foodservice program? SSO Creating the Perfect Signature d oes your store have that one, exclusive item customers can't get anywhere else?

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