Single Store Owner

OCT 2016

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20 / Convenience Store News for the Single Store Owner / OCTOBER 2016 Cover Story lously improving the service, food and drink quality, rvice lously improving the service, food and drink quality, f lously improving the service, food and drink quality, k lously improving the service, food and drink quality, quality, and aesthetics of the featured bar. e and aesthetics of the featured bar. featu and aesthetics of the featured bar. While anyone who is familiar with Zielinski knows e While anyone who is familiar with Zielinski knows who While anyone who is familiar with Zielinski knows is fa While anyone who is familiar with Zielinski knows ki While anyone who is familiar with Zielinski knows knows he can be quite outspoken himself, his company per- ite he can be quite outspoken himself, his company per- outspoken he can be quite outspoken himself, his company per- per- he can be quite outspoken himself, his company per- forms similar miraculous turnarounds of convenience milar forms similar miraculous turnarounds of convenience miraculous tu forms similar miraculous turnarounds of convenience stores, but without the made-for-TV drama. s, stores, but without the made-for-TV drama. but stores, but without the made-for-TV drama. without the made stores, but without the made-for-TV drama. For For this first in a series of articles exclusive to this first in a series of For this first in a series of articles exclusive to Convenience Store News for the Single Store Owner, onvenience Convenience Store News for the Single Store Owner, Store News for the Convenience Store News for the Single Store Owner, Zielinski details the turnaround story of Mid linski Zielinski details the turnaround story of Mid details the turnaround Zielinski details the turnaround story of Mid sto Zielinski details the turnaround story of Mid y Zielinski details the turnaround story of Mid America Market, a Marathon-branded convenience erica America Market, a Marathon-branded convenience Market, a Marathon-branded America Market, a Marathon-branded convenience con America Market, a Marathon-branded convenience store in Mahomet, Ill., a bedroom community out- in store in Mahomet, Ill., a bedroom community out- Mahomet, Ill., a bedroom community out store in Mahomet, Ill., a bedroom community out- side Champaign. hampaign. side Champaign. The site is the only c-store owned by Satesha Patel, site The site is the only c-store owned by Satesha Patel, is the only c-store owned by Satesha Patel, an entrepreneur who also owns two Subway franchis- preneur an entrepreneur who also owns two Subway franchis- who also owns two Subway franchis- es and a few hotels. After a falling-out with a family few es and a few hotels. After a falling-out with a family hotels. After a falling-out with a family member who was managing the store, Patel began who member who was managing the store, Patel began was managing the store, Patel began looking for outside help. MEZ took over management outside looking for outside help. MEZ took over management help. MEZ took over management of the store this past February, according to Zielinski, his of the store this past February, according to Zielinski, past February, according to Zielinski, noting that at the time, "there was not quite anything the time, "there was not quite anything I t's hard not to compare Michael Zielinski t's hard not to compare Michael Zielinski, president and CEO of MEZ Enterprise president and CEO of MEZ Enterprises Inc., based in the Chicago area, with Jon based in the Chicago area, with Jon Taffer, T based in the Chicago area, with Jon Taffer, the gregarious star of Spike TV's the gregarious star of Spike TV's "Bar Res- " the gregarious star of Spike TV's "Bar Res- cue" program. "Bar Rescue" is a docu-reali "Bar Rescue" is a docu-reality series fea- turing the nightlife expert as he seeks t turing the nightlife expert as he seeks to revamp and rescue bars on the brink of going out of rescue bars on the brink of going out of business. Like Taffer, Zielinski uses his 40 years of Like Taffer, Zielinski uses his 40 years of experience in the convenience store industry to help t in the convenience store industry to help troubled retailers adopt best practices for either a sh retailers adopt best practices for either a short-term or long-term fix. Many of his clients are ban or long-term fix. Many of his clients are banks and lending institutions, or businesses with divers lending institutions, or businesses with diversified holdings that don't have the time or resources holdings that don't have the time or resources to devote to running a retail operation successfully devote to running a retail operation successfully. "Bar Rescue" is full of drama and histrionics — "Bar Rescue" is full of drama and histrionics — much of it likely manufactured for the benefit of television entertainment — as Taffer often screams television entertainment — as Taffer often screams at employees and berates the owners before mir at employees and berates the owners before miracu- Conveni Convenience c Convenience STORE RESCUE BY DON LONGO Long-time Long-time industry expert now specializes in indus Long-time industry expert now specializes in ializes Long-time industry expert now specializes in in fixing floundering fixing floundering c-stores

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