Single Store Owner

OCT 2016

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OCTOBER 2016 / / 3 FROM THE EDITOR 570 Lake Cook Road, Ste. 310, Deerfield, IL. 60015 (224) 632-8200 Fax (224) 632-8266 For address changes, call (978) 671-0449 Editorial Editorial Director Don Longo (201) 855-7606 [email protected] Editor-in-Chief Linda Lisanti (201) 855-7608 [email protected] Managing Editor Brian Berk (201) 855-7614 [email protected] Senior Editor Melissa Kress (201) 855-7618 [email protected] Associate Editor Angela Hanson (201) 855-7619 [email protected] Assistant Editor Danielle Romano (201) 855-7604 [email protected] Contributing Editor Renée M. Covino (303) 741-3377 [email protected] Contributing Editor Tammy Mastroberte (201) 280-2614 [email protected] Art Director Michael Escobedo (224) 632-8245 [email protected] Director of Research Debra Chanil (201) 855-7605 [email protected] Advertising Sales & Business Group Brand Director Ron Lowy (330) 840-9557 [email protected] Business Development Manager Michael Hatherill (201) 855-7610 [email protected] Southeast Territory Account Manager Erika Cann (330) 357-9207 [email protected] Northeast Regional Sales Manager Rachel McGaffigan (508) 385-2545 [email protected] Account Executive/Classified Advertising Terry Kanganis (201) 855-7615 [email protected] Western Regional Sales Director Dian Melius (949) 387-1451 [email protected] Advertising/Production Manager Roz Gilman (224) 632-8243 [email protected] Classified Production Manager Mary Beth Medley (856) 809-0050 [email protected] Marketing & Promotion VP/Custom Media Division Pierce Hollingsworth (224) 632-8229 [email protected] Production Manager Anngail Norris Strategic Marketing Director Bruce Hendrickson (224) 632-8214 [email protected] Director of Events Pat Benkar (973) 607-1330 [email protected] Audience Development Manager Shelly Patton (215) 301-0593 [email protected] Audience Development Director Cindy Cardinal List Rental The Information Refinery (800) 529-9020 Brian Clotworthy Reprints & Licensing Wright's Media (877) 652-5295 [email protected] Subscriber Services/Single-Copy Purchases (978) 671-0449 [email protected] Executive Chairman Alan Glass President & CEO Peter Hoyt Chief Financial Officer Chris Stark Chief Customer Officer Ned Bardic Chief Operations Officer Korry Stagnito Chief Digital Officer Joel Hughes Ann Berg Shoshone Market Round Mountain, Nev. Rick Bruning Quik Shop Gas Stop Trinity, N.C. Chris Carter Shout & Sack Vinita, Okla. Robin Gabriel Shell Food Mart Hinsdale, Ill. Steve Jones Johnny Junxions Bedford, Ind. Taylor Lilley Michelin Properties Las Vegas Beth Miller Classic Corner Madison, S.D. Ronson Shamoun OB Quik Shop San Diego, Calif. Brett Webber Discount Xpress Gulfport, Miss. Editorial Advisory Board The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. BY DON LONGO Anatomy of a Fix-It Mid America Market looks to outside expert to turn around struggling single store "B ar Rescue" is a reality television series on Spike TV featuring Jon Taffer, a long-time food and beverage industry consultant specializing in nightclubs and pubs. Taffer offers his professional expertise to desperately failing bars in order to save them from closing. Taffer's team surveils the struggling establishment, both with undercover personnel and hidden cameras, to determine its operational and service weaknesses. Then, Taffer — in his brusque, no-nonsense way — con- fronts the owner with a litany of the bar's problems and offers his prescription of what to do to fix those problems. There is no "Convenience Store Rescue" program on television, but there are plenty of convenience store consultants who can offer their expertise to store owners. The best ones have extensive experience from operating their own stores. Services like these are especially useful for those entrepreneurs who don't have a background in retailing. I believe a large percentage of the 90,000-plus single stores in the convenience store industry are operated by people whose main occupation is something other than retailing. Some are banks. Many operate hotels, restaurant franchises, and other businesses. Most could benefit from professional retail management. Michael Zielinski, one of the founders of Royal Buying Group, has nearly 40 years of experience owning and operating multiple retail locations from gas sta- tions and convenience stores to car washes and auto repair shops. This issue of Convenience Store News for the Single Store Owner takes you behind the scenes as Zielinski and his company, MEZ Enterprises, perform a rescue of Mid America Market, a Marathon-branded c-store in Illinois (see story on page 20). Our cover story details the store's problems and many of the solutions and im- provements recommended by Zielinski and implemented by owner Satesha Patel. From the forecourt to the back room, Zielinski and his team revamped the store's operation and have already seen financial results without a major remodel. On "Bar Rescue," Taffer and his crew return to the establishment later to assess the impact of the changes they've made. In a similar vein, Single Store Owner will return to Mahomet, Ill., with Zielinski in a couple of months for a progress report on Mid America Market. SSO DON LONGO Editorial Director [email protected] (201) 855-7606

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