Single Store Owner

OCT 2016

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26 / Convenience Store News for the Single Store Owner / OCTOBER 2016 Cover Cover Story Story yet," he noted. "We're still making adjustments and tweaks as we go forward." Zielinski agreed to update Single Store Owner in a few months on Mid America Market's progress. Look in the December issue for the next installment of "Convenience Store Rescue." SSO Who Is Michael Zielinski? Michael Zielinski has nearly 40 years of experience in the convenience store, petroleum and automotive industries. He has owned and operated multiple retail locations under the Continental Oil Co., Marathon Oil Co., Amoco Oil Co., and Shell Oil Prod- ucts US names. Zielinski's operations included petroleum locations, conve- nience store locations, towing services, auto repair, body shops, detail shops, car washes, and rent-a-car operations. He was elected as Shell National Dealer Council chairman in 1995; participated on the dealer councils of Amoco and Shell; and participated in the relaunch of Shell's Auto Care program in 1999. Zielinski is currently a member of NACS, the Association for Convenience & Fuel Retailing; the Il- linois Petroleum Marketers Association; Texas Petroleum and Convenience Store Association; Mississippi Petroleum Marketers and Convenience Stores Association; New York Association of Convenience Stores; the Service Station Dealers of America-Allied Trades; and the National As- sociation of Shell Marketers. He is one of the original founders of Royal Buying Group Inc. (RBG), a national merchandising and marketing organization representing wholesaler and retailer locations of all brands of convenience stores, petroleum suppliers, college bookstores and independent pharmacies. He also oversees Royal Performance Group, a division of RBG that provides stored value card solutions to top-tier retailers in the United States, and was managing director of Royal Buying Group (Europe) GmbH. RBG is the exclusive world- wide provider for the Shell gift card program. Zielinski currently serves as an executive director of Royal Buying Group Inc. and RBG Holdings Inc.; is the co-founder and co-owner of Idle Hands Event Manage- ment LLC; is the co-founder and co-owner of Retail Management Services Inc.; and is the owner of MEZ Enterprises Inc., providing brokering, business ser- vices, consulting, representing numerous manufacturer products and providing event design, development and sponsorship sales. The store's presentation and product mix now more effectively meet the needs of the area's upper middle-class clientele.

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