Single Store Owner

OCT 2016

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30 / Convenience Store News for the Single Store Owner / OCTOBER 2016 Candy/Chocolate: Snickers Crisper Reinventing a Snickers bar is a daunt- ing proposition, but Mars Chocolate North America nailed it. Snickers Crisper, an indulgent new chocolate candy offering, was a favorite of our testers. With multiple textures and crunch, Snickers Crisper is a winner. It satisfies with the delicious com- bination of crisped rice and peanuts topped with a layer of caramel and coated in creamy milk chocolate. Consumers' desire for new textures has resulted in a new crispy/crunchy segment within the chocolate candy category, and it is growing rapidly. There is one serving per pack, with two square segments. Each piece is 100 calories, allowing buy- ers to have one snack for now and another for later. Consumers love the option of small bites, even if they don't have the willpower to leave any candy for later. Also, snacks boasting 200 calories or less are a touchpoint for consumers today, and this one is candy bar perfection. Candy/Gum: Dentyne SubZero Gum Iceberg Mint Breath freshening is the key reason c-store shoppers go for gum and mints. Dentyne SubZero Gum appeals to consumers who prefer strong and intense breath freshening. This gum is extra minty and creates a cool sensa- tion in the mouth — it has the intensi- ty meter set on high. Dentyne SubZero Gum is a serious blast of cold, with the added bonus of being sugar-free. Candy/Mints: Ice Breakers Cool Blasts Chews Mints have been chewing into gum sales lately and Ice Breakers is part of the reason. Ice Breakers Cool Blasts Chews are a rapidly dis- solving solving chew that chew solving chew that that solving chew that looks like a soft, soft, square piece of square soft, square piece of piece soft, square piece of of soft, square piece of gum. The product releases a cool blast of instant freshness the minute it hits the mouth. The chews feature cooling crystals, which provide fast-acting and long-lasting breath freshening effects. The rapid dissolve allows people to quickly and discreetly use them before and during social interactions. Our testers thought they were magical, and also liked the clever container. Candy/Non-Chocolate: Sour Patch Strawberry Resealable Standup Pouch Sour Patch candy has a cult follow- ing, which has made it the No. 1 sour candy in the market. In the begin- ning, Sour Patch Kids were shaped as martians to capitalize on the space enthusiasm of the 1970s. They then transformed into children to capital- ize on the Cabbage Patch Kids craze of the 1980s. Now, the brand intro- duces the "sour then sweet" candy in a strawberry shape. The new flavor was highly antici- pated and has been a big hit. Also, the stand- up, resealable pouch packag- ing is new to the brand and proving very popular. Sour Patch Strawberry is the perfect candy for sharing, or as a mid- afternoon snack. One of our panelists was so excited, she said: "Twice the size of the regular Sour Patch Kids" and "true" strawberry flavor. Maker Mondelez International Inc. keeps to the tradition of generous sugar coat- ing and flavor on these new candies. Cigars: Swisher Sweets Wild Rush Cigarillos Wild Rush is a limited- edition cigarillo that blends the flavors of sweet fruits and watermelon. Swisher Sweets reintro- duced Wild Rush based on the success of the original launch. The cigarillos come packaged in resealable, two-count foil pouches with Swisher Sweets' "Sealed Fresh" guarantee. They are offered in "2 for 99 cents" and "Save on 2" price points. As one of Swisher's most popular blends, Wild Rush has provided double-digit growth since February in all its convenience store outlets, according to the brand. Foodservice/Breakfast: Hot 'n' Ready Square Wrap Exciting new breakfast sandwich ideas are key for c-stores, which are facing increasing competition for the morn- ing customer. AdvancePierre Foods came out with an outstanding new of- fering from its Hot 'n' Ready line. The Hot 'n' Ready Square Wrap is a square tortilla packet filled with pork sausage, topped with cheese and a fluffy egg omelet made with green and red bell peppers with flavorful seasonings. It

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