Single Store Owner

OCT 2016

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OCTOBER 2016 / singlestoreowner.com / 43 MOTOR FUELS E15 Momentum Shows No Signs of Slowing "It is clear that millions of Americans are unfa- miliar with E15, which means there is a strong possibility that many motorists may improp- erly fill up using this gasoline and damage their vehicle. Bringing E15 to the market without adequate safeguards does not responsibly without adequate safeguards does not responsibly meet the needs of consumers." Such comments about the renewable fuel known as E15, a blend of 15 percent ethanol and 85 percent gasoline, were made just three short years ago by various industry players. A betting man might have wa- gered that despite the U.S. Environmental Protection Agency's (EPA) 2012 approval of E15 for cars manufactured in the model year 2001 or newer, the new fuel blend was doomed. However, that is not what happened. The tide turned on June 23, 2013, when the U.S. Supreme Court rejected the American Petroleum Institute's attempt to block E15. "The industry has always felt E15 would be a mainstream fuel. There's the price advantage, performance advantage, being cleaner- burning. [E15] has all sorts of advantages over non-ethanol fuel, so we knew it would get big. The question was how long it would take to be a mainstream product," said Mike O'Brien, vice president of market development at Growth Energy, which represents the producers and supporters of ethanol. The number of convenience stores with gas stations selling The number of convenience stores with gas stations selling E15 E15 The number of convenience stores with gas stations selling E15 SNACKS Profiting From P.M. Snacking Snacking is no longer an one-dimensional indulgence. Nowadays, it occurs across all dayparts, but especially p.m. snacking. The growth of p.m. snacking (generally defined as taking place between 2 p.m. and 5 p.m.) is part of the larger upward trend of consumer snacking, as consumers seek to replace full meals with grazing, noted Nicole Peranick, director of global consumer strategy for culinary at Daymon Worldwide, and Jordan Rost, for culinary at Daymon Worldwide, and Jordan Rost, vice vice for culinary at Daymon Worldwide, and Jordan Rost, vice president of consumer insights, Nielsen, who both served as presenters for a recent webcast hosted by Convenience Store News. "Fundamentally, a new normal, or a new reality, has emerged in our eating culture as consumer palates and preferences have changed," Peranick said. Trends changing this culture include: consumers judging value on experience as opposed to stuff; the shift to small portions; ur- banization; the shift to "clean" eating; and the nation's increasing cultural mosaic. As a result of these changes, consumers today are not holding themselves hostage to conventions. Instead, they are embracing a new, carefree and flexible approach to eating. Peranick highlighted five key trends that are now shaping the U.S. at their fuel pumps has more than their fuel pumps has more than doubled in just 12 months, going oubled doubled in just 12 months, going in just 12 months, going from 129 locations on June 30, 2015 to om from 129 locations on June 30, 2015 to 129 locations on June 30, 2015 to 275 locations across 23 states as of June 5 275 locations across 23 states as of June locations across 23 states as of June 30 of this year, according to Growth of this year, according to Growth Energy figures. ergy Energy figures. figures. The The list of c-store retailers jump- list of c-store retailers jump- ing onboard is practically an industry onboard is practically an industry who's who, including Family Express o's who's who, including Family Express who, including Family Express Corp., Thorntons Inc., Kum & Go LC, Sheetz Inc., RaceTrac Petroleum Corp., MAPCO Express Inc., Gate Petroleum and Minnoco. In addition, CHS Inc. established the Cenex Tank Program, which pro- vides financial assistance to any of its 1,400 Cenex- branded locations that want to offer E15. E15 is currently approved for use in 46 states. The remaining holdouts are California, New York, Arizona and Nevada. When c-store retailers want to offer E15 in states that haven't yet approved the renewable fuel for sale, Growth Energy works with the state's regulatory commission in an effort to change the wording of laws to allow it. According to O'Brien, Growth Energy is currently making excel- lent progress in two of the holdout states, New York and and Nevada, and expects E15 to be approved for sale Nevada, and Nevada, and expects E15 to be approved for sale and expects E15 to be approved for sale in in both in the near future. both in the near future. snacking movement: acking movement: 1. Healthification Meets Healthification 1. Healthification Meets Meets Snackification. ackification. Snackification. The move to healthier, cleaner and purposeful eating is driving aner cleaner and purposeful eating is driving and purposeful eating is driving innovation in the snacking space. novation innovation in the snacking space. in the snacking space. 2. Importing the Global Pantry. Inspiration mporting 2. Importing the Global Pantry. Inspiration the Global Pantry. Inspiration from global cuisines is inspiring new flavors, from global cuisines is inspiring new flavors, m from global cuisines is inspiring new flavors, global cuisines is inspiring new flavors, formats and eating styles. mats formats and eating styles. and eating styles. 3. Rise of Next-Generation ise 3. Rise of Next-Generation of Next-Generation Categories. Categories. As a result of new consumer need-states, next-generation snacking catego- ries are emerging to address these. 4. Communal Snacking for the Everyday. The "casualization" of dining is now migrating to retail snacking. 5. Reimagining Convenience. With convenience as a cost of entry, reimagined formats, shapes and enhanced utility have emerged in snacking. The webcast, "P.M. Snacking: The Hottest C-store Daypart," was sponsored by Anheuser-Busch, Ad- vancePierre, McCain Foods, Mars Chocolate North America, The Schwann Food Co. and Red Bull. A replay is available at tinyurl.com/hcd3cc6.

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