Convenience Store News

NOV 2016

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6 Guide to Foodservice | WWW.CSNEWS.COM Understanding Convenience Foodservice Innovation Consumers and retailers rate potential c-store offerings in exclusive research study By Don Longo W hat are the most exciting and obtainable foodservice options for today's convenience stores? A new, exclusive research study, powered by Convenience Store News sister company Carbonview Research, tapped both c-store retailers and consumers to answer this question. The study explores topics related to driving traffic, satisfaction, greater share of visits and increased profitability, and uncovers such innovations as flavored water stations, burrito bars, loyalty pro- grams, salad bars, a craft beer and soda department, and yogurt bars. The inaugural CSNews Convenience Foodservice Exchange kicked off with a dynamic presentation that compared consumers' view of foodservice innovation ideas with those of actual retailers. The new confer- ence, hosted Sept. 15-16 in Schaumburg, Ill., is the only conference and exhibition focused entirely on conve- nience store foodservice. The event drew approximately 50 retailers, representing more than 22,000 stores. In the keynote presenta- tion entitled "Exploring New, Innovative Foodservice Offerings at C-Stores," Randi Etzkin, director of research and strategy for Carbonview Research, another division of CSNews' parent company EnsembleIQ, and David Mills, presi- dent of Mills Consulting Group, advised retailers to try and understand why consumers prefer what they do. The duo compared the product, technology and service offerings most preferred by consumers with Six Factors Retailers Weigh When Considering New Ideas •Lower margins •Customization •Technological enhancements •Commitment required •Variety •Cost implications Source: Carbonview Research 2016 Consumer/Retailer Study for Convenience Foodservice Exchange

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