Convenience Store News

NOV 2016

Issue link: http://magazine.csnews.com/i/753555

Contents of this Issue

Navigation

Page 107 of 129

10 Guide to Foodservice | WWW.CSNEWS.COM • One of three food and beverage concepts that is of high mutual interest to both retailers and consumers. • Retailers rated this the only concept as high impact on increasing business and low effort to implement/execute. Create-Your-Own Burrito Bar We called this one "The Big One" for the following reasons: • Most popular among consumers for being cus- tomizable, prepared in front of them, and fresh. • 68 percent say they would visit a c-store more often if burrito bar was offered. • Rated most favorable among consumers. • Rated second favorite among retailers. • One of three food and beverage concepts that is of high mutual interest between retailers and consumers. • Retailers rated this as a high impact on increasing business; however, they also rated it as high effort to implement/execute. Loyalty Program We called this one "The High Hanging Fruit" — it takes more effort and requires more time, but usually is the most rewarding — for the following reasons: • Most popular among consumers for being rel- evant, rewarding/appreciated, and having dis- counts/savings/giveaways. • 71 percent say they would visit a c-store more often if a loyalty program was offered (the highest of all the tech/services concepts). • Rated most favorable among consumers. • Rated most favorable among retailers. • Was of high mutual interest between retailers and consumers. • Retailers rated this as a high impact on increasing business; however, they also rated it as high effort to implement/execute. CSN For a complete breakdown of the data by concept, please contact Laura Nicklin at Carbonview Research. She can be reached at (224) 404-2154. • Going Green Initiative • Loyalty Program • Coffee Warmer • Beverage Cooler • Faster Checkout by Sensor • Curbside Service • Passenger-Side Packaging Prior to concept evaluation, we asked consum- ers what they wanted to see at convenience stores and what they valued most at the stores they shop. Consumers said variety, cleanliness, price value, con- venience, and quality/freshness are most important to them. Sixty percent of consumers said they didn't think there was anything new of interest at the c-stores they shop, but 79 percent of them said they would consider visiting c-stores more often and buy food, beverages and snacks if they offered new products and services that were of interest to them. Similarly, we asked retailers for feedback on what they most wanted in the prepared foods category, what is cur- rently missing, and what can be improved upon. Retailers said they desire foodservice innovation, but agreed they need to take a lot of potential issues into consideration when deciding what new products to introduce. Such fac- tors as customization, variety, lower margins, cost impli- cations, technological enhancements and the commitment it takes to implement a product all impact their thinking. This understanding of what is important to both consumers and retailers can help us when examining the concept evaluation results. We then introduced our 18 concepts to consumers and retailers. When evaluating our concepts overall, we found that among consumers, the concepts that reso- nated the most with them were the ones that showed a higher likelihood to purchase or higher likelihood to visit more often. We found many similarities in the ones that consumers rated high and retailers rated high. RISING TO THE TOP To summarize the best of the best concepts, we chose three out of the 18 as our top picks: H20 Flavor Station We called this one "The Quick Win" for the follow- ing reasons: • Was seen as unique and relevant among consumers. • Moderate to high likelihood to purchase com- pared to other food and beverage concepts. • 60 percent say they would visit a c-store more often if H20 Flavor Station was offered. • Rated the most favorable among retailers.

Articles in this issue

Links on this page

Archives of this issue

view archives of Convenience Store News - NOV 2016