Convenience Store News

NOV 2016

Issue link: http://magazine.csnews.com/i/753555

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Dinnertime Dollar Understanding family dynamics can help boost sales of evening meals By Angela Hanson W hat will make someone choose your store or restaurant over all the rest? During the Convenience Foodservice Exchange, Eric Le Blanc, director of marketing for Tyson Convenience, and Christopher Brace, founder and CEO of Syntegrate Consulting, presented just-completed quali- tative research exploring how retailers can reposition their deli prepared foods sections to be more competi- tive with other takeout options. "We no longer live in a need-based society. We live in a want-based society," Brace said. Accordingly, he advised that c-store retailers should try to determine what will make someone select their store out of the multiple locations they regularly drive past.

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