Convenience Store News

NOV 2016

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Page 116 of 129

WWW.CSNEWS.COM | Guide to Foodservice 19 The findings of their research showed that the emotional experiences of family dinners are governed by existing family dynamics and parenting styles; not the food that's consumed. So, instead of talking about meal deals or qualities such as freshness when promoting foodservice products to be taken home to the dinner table, the pair said grocery store delis and convenience stores alike could forge a connection with consumers by framing the dialogue in the context of the emotional ben- efits families will experience via the meal. Four possible communication paths for retailers to use are: • Overall family togetherness • The parents' perspective • The kids' perspective • Parents' childhood memories For parents, family meals allow them to check in on their kids, show they care, and express/share their val- ues and beliefs. For kids, family meals provide a safe Benefits of Family Meals space where they learn to assert their personality, plus repetitiveness builds trust and confidence. In addition to reaching families, convenience stores also have the opportunity, even more so than grocery store delis, to assess how to bring a similar level of emotional connection to non-family households — and capture even more dinnertime dollars. CSN Egg roll Market Leader Bringing Asian to your menu. For more information visit ©2016 Schwan's Food Service, Inc. All Rights Reserved Source: Technomic, 2016 Pork & VegEtable Chicken & vegetable Southwest Chicken Craveable variety for your roller grill

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