Convenience Store News

NOV 2016

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22 Guide to Foodservice | WWW.CSNEWS.COM from mom-and-pop shops, farmers markets, and "best- in-class" regional chains. The end result: more than 2,000 recipes served up by Market Bistro's 15 food concepts. A great deal of thought was likewise given to Market Bistro's seating and lighting in order to mimic a true restau- rant experience. The various foodservice concepts within it offer mainstream menus with a mix of worldly adventure. Local is also a focus, with the supermarket's fresh ingredients used throughout the day in handmade food. Those ingre- dients are sourced from local partners whenever possible. Market Bistro's "recipe for success" consists of three main parts: menu design and culi- nary work; kitchen and equip - ment design; and store design integration. Most importantly, Price Chopper assembled a project team with wide exper- tise in kitchen design, equip- ment selection, restaurant envi- ronmental design, store design and operations. In particular, knowledge of operations was critical to ensure the concept functioned well. CSN dining intersect. To create Market Bistro, Price Chopper remodeled an existing location and added a cooking school as a bonus amenity. Through the planning process, the chain came up with more than 15 contem- porary food concepts in both quick- casual and full-service formats, combined with a unique grocery store. And the concept of service was deemed just as important. "We use service as a differen- tiator," Shaye said, to transform customers into brand ambassadors by offering a memorable experi- ence with a culture of above-and- beyond hospitality. The planning process included brainstorming and traveling across the United States, and beyond its borders, getting inspiration Market Bistro's Fish Fry, Fresh Sushi and Seafood departments are positioned near each other because they complement one another. The Chef's Grill offers full service via an open kitchen for all three meals of the day. The "water wall" in the seafood department, a simulat- ed movement generated by lighting that moves across the wavelike background, makes shopping more fun. Both pan pizza and New York-style thin crust pizza are available at the Stone Fired Pizza concept, alongside custom pizzas, specialty designer pies, plus the Mac and Cheese Bar. The Italian Market is the store's own version of Little Italy, offering a wide array of Italian favorites including meats and cheeses sliced to order, olives and olive oils. The Artisan Breads and Pastry Shop is part of Market Bistro's commitment to making authentic breads, doughnuts, cakes, pies and more from scratch. "Everyone has the opportunity to create memorable guest experiences, but you really have to design it. It doesn't just happen." — Lewis Shaye, Price Chopper Supermarkets

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