Convenience Store News

NOV 2016

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34 Convenience Store News | NOVEMBER 2016 | WWW.CSNEWS.COM cover story Product Mashups Why settle for one product when you can have two in one? Enter the mashup trend. In the quick-service restaurant world, think along the lines of Burger King's Mac n' Cheetos, deep-fried sticks of macaroni and cheese encrusted in a Cheetos-flavored shell. Or Taco Bell's Doritos Locos Taco, available in Nacho Cheese, Cool Ranch and Fiery varieties. In the convenience store space, 7-Eleven went mashup crazy this year around the 50th birthday of its Slurpee frozen beverage. The chain introduced exclusive, limited-edition, grape and blue raspberry Slurpee- flavored lip balms in partnership with Pfizer Consumer Healthcare's ChapStick line. 7-Eleven also paired up with Kellogg's Pop-Tarts brand for the first-ever, limited-time birthday Slurpee Pop-Tarts in frosted strawberry and frosted blueberry varieties. Mashups are not just popular among retailers and fast-feeders, either. C-store suppliers Hostess Brands and Mars Chocolate North America recently launched two new mashup sweet treats: Hostess Brownies made with M&M'S, and Hostess Brownies made with Milky Way. Convenience on Demand For a growing number of consumers today, the ultimate in convenience means never having to leave the comfort of their home to buy the products they need. On-demand delivery is not about getting the customer to come to you, but rather about you going to the customer. Sheetz Inc. just recently became the latest conve- nience store retailer to enter the on-demand delivery space. Sheetz has partnered with OrderUp from Groupon, an on-demand restaurant food-delivery service, to allow customers of its college locations in Morgantown, W.Va., and State College, Pa., to place Sheetz orders and have them delivered to their doorstep. 7-Eleven Inc. is likewise targeting the college-age crowd with on-demand delivery. Starting Dec. 1, users of the Tapingo mobile app at or near par- ticipating colleges in California, Arizona, Pennsylvania, Ohio and Maryland can get delivery from select neighboring 7-Eleven stores. This is not the first on-demand delivery venture for 7-Eleven, how- ever. The chain first entered the on- demand delivery arena in 2015 when it joined with Postmates to deliver in several major cities. And it even took delivery to new heights by teaming up with drone delivery service Flirtey to complete the first fully autonomous drone delivery to a customer's residence this July. Inspired HQs Creative work environments cultivate creative thinking. If innovative ideas are what your company is after, then you may want to take a step back and look at your surroundings. Perhaps consider adding some outdoor features, like Kum & Go is doing in its new headquarters, which is cur- rently under construction. Once completed, the Krause Gateway Center in Des Moines will include outdoor terrac- es available to Kum & Go associates as flexible work areas, an outdoor meeting space, and a rooftop garden. Inside the building, glass on all sides will provide natural, abundant light and transparency, designed to foster collaboration. If you think your employees could use a little adven- ture in their workdays, though, consider drawing inspi- ration from Maverik's new headquarters, which it calls Base Camp. Unique features include a rock-climbing wall; elevator doors that look like mine shafts; panoramic views of downtown Salt Lake City against a breathtaking mountain backdrop; and lots of inspirational messages like Maverik's "Live Legendary, Never Ordinary" mantra. Everything about the new home of "Adventure's First Stop" reflects its goal of being a destination for its active, adventure-oriented core customers.

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