Convenience Store News

NOV 2016

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42 Convenience Store News | NOVEMBER 2016 | WWW.CSNEWS.COM cover story Best Original Design Honorable Mention: Parker's, Ridgeland, S.C. Designer: API+ The bright, fresh design of Parker's No. 55 in Ridgeland, S.C., is meant to align with the chain's new "Fast Fresh Friendly" branding campaign. The primary goal for the 4,000-square-foot prototype store was to create a unique, proprietary experience inside and out that is supported through its "design vocabulary" of architecture, materials, color palette, signage and communications. Parker's other objectives were to enhance convenience and expedite the speed of transaction for customers at the fuel pumps, point-of-sale and drive-thru. The retailer also wanted the form and materials of its new design to be timeless rather than trendy, so as to not become quickly outdated. Outside the store, a unique arching pylon sign was designed to convey the visual impression of speed and convenience. Inside, even more elements reinforce this impression, such as the beverage center design that reflects the exterior arch. Layout solutions were created to improve customer flow and speed of checkout. Plus, lowered soffits above reach-in beverage doors and beer coolers create organization and further efficiency for hurried shoppers. Since its March 2016 opening, the store has become one of Parker's most successful locations. Along with continuing to capture both business and leisure traffic, the store services the boating community in nearby Callawassie Island by offering marine fuel on-site. Best Original Design Winner: Kum & Go LC, Johnston, Iowa Designer: CBX & BRR Architecture The debut location of Kum & Go's new Marketplace store prototype boasts a brand-centric, stylish design with upscale features that benefit customers and store associates alike. Designed to be a physical representation of Kum & Go's brand promise, "Where & Means More," ampersands appear as surprising accents throughout the Johnston, Iowa, store. This includes on door handles, hanging from the open kitchen ceiling, and even an 8-foot-tall ampersand sculpture outside the store that is a "love letter" to the city of Johnston. Foodservice was a major focus during the design process. The expanded, open food preparation area is the centerpiece of the 6,200-square-foot store and captures guests' attention from the moment they step inside. Customers can enjoy an elevated food experience with Kum & Go's Go Fresh Market, which features new salads, made-to-order sandwiches, pastries, pizza and more. Associates face customers while preparing food in the clearly visible workspace, and a personal touch is added when they serve pizza directly to customers. The store also has built-in open coolers and warmers, along with a roller grill that is recessed into the countertop, to decrease visual clutter. Beer aficionados can visit both the 300-square-foot beer cave, and the Growler Station that fea- tures fresh beer on tap. With Marketplace, Kum & Go also makes a point of offering customers more than they expect from a convenience store in the form of: freshly baked bread; indoor and outdoor seating; complimentary Wi-Fi and charging stations; and an express checkout for peak times.

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