Convenience Store News

NOV 2016

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46 Convenience Store News | NOVEMBER 2016 | WWW.CSNEWS.COM cover story Best m i D -Bu D get r em OD el Winner: Tang Mart, Attalla, Ala. Designer: Paragon Solutions When it came time to remodel his Attalla, Ala., convenience store, Jonathan Tang of IRA Phillips Inc. wanted an out-of-the-box design that embraces and celebrates his Chinese heritage. Working with Paragon Solutions, Tang and the designers created a brand, Tang Mart, which can best be described as approachable, friendly and contemporary. The brand's "dragon" icon embossed in rich blue and lime green colors is a simple yet memorable mark that gives the store a fun per - sonality, much like its owner. It is hard to believe the before and after photos represent the same space, the designers said, as the remodel (plus an addition) resulted in a complete 180-degree turn from the original state and transformed this store into a much-improved customer experience. An added bonus feature of Tang Mart is a designated pet relief/ play area out- side, which is still a unique amenity for a present-day con- venience store. Best s ky's the l imit r em OD el Honorable Mention: Dirt Cheap, O'Fallon, Mo. Designer: Paragon Solutions The Basement Brand Liquor Store division of U-Gas had a well-established "Dirt Cheap" store brand, but the company didn't spare any expense when it came to planning the rebranding and refreshing of its store prototype. The building in O'Fallon, Mo., started out with unusual origins for a retail store, as the 5,500-square-foot location originally operated as a Mexican res- taurant, complete with a wraparound porch. Design firm Paragon Solutions worked with U-Gas to give Dirt Cheap a new, clean, modern look for both the interior and exterior of the building. The new prototype keeps the personality of the branding fresh, playful and fun. Outside, the primary use of gray paired with bright red at the awnings and entrance draw attention to the eye-catching bathing-suit-wearing chicken logo of Dirt Cheap. Inside, concrete floors have an industrial shine, but touches such as Zebra wood, subway tile, neutral counters and bold black, red and white pops offset this. Signage is clear and eye- catching while adding a sense of fun at departments like the Fizzy Fizz "Oh Yeah!" fountain drink station. The main challenge was to keep the Dirt Cheap brand's essence intact while giving its image a facelift. Along with the visual updates, the proto- type introduces new features such as wine tasting, a smoke shop and a drive-thru to make this a must-visit location.

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