Convenience Store News

NOV 2016

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56 Convenience Store News | NOVEMBER 2016 | WWW.CSNEWS.COM CANDY/NON-CHOCOLATE: Sour Patch Strawberry Resealable Standup Pouch Sour Patch candy has a cult following, which has made it the No. 1 sour candy in the market. In the beginning, Sour Patch Kids were shaped as martians to capitalize on the space enthusiasm of the 1970s. They then trans- formed into children to capitalize on the Cabbage Patch Kids craze of the 1980s. Now, the brand introduces the "sour then sweet" candy in a strawberry shape. The new flavor was highly anticipated and has been a big hit. Also, the standup, resealable pouch pack- aging is new to the brand and proving very popular. Sour Patch Strawberry is the perfect candy for sharing, or as a mid- afternoon snack. One of our panelists was so excited, she said: "Twice the size of the regular Sour Patch Kids" and "true" strawberry flavor. Maker Mondelez International Inc. keeps to the tradition of generous sugar coating and flavor on these new candies. CIGARS: Swisher Sweets Wild Rush Cigarillos Wild Rush is a limited-edition cigarillo that blends the flavors of sweet fruits and watermelon. Swisher Sweets reintroduced Wild Rush based on the success of the original launch. The cigarillos come pack - aged in resealable, two-count foil pouches with Swisher Sweets' "Sealed Fresh" guar- antee. They are offered in "2 for 99 cents" and "Save on 2" price points. As one of Swisher's most popular blends, Wild Rush has provided double-digit growth since February in all its convenience store out- lets, according to the brand. FOODSERVICE/BREAKFAST: Hot 'n' Ready Square Wrap Exciting new breakfast sandwich ideas are key for c-stores, which are facing increasing competition for the morning customer. AdvancePierre Foods came out with an outstanding new offering from its Hot 'n' Ready line. The Hot 'n' Ready Square Wrap is a square tortilla packet filled with pork sausage, topped with cheese and a fluffy egg omelet made with green and red bell peppers with flavorful seasonings. It can CANDY/CHOCOLATE: Snickers Crisper Reinventing a Snickers bar is a daunting proposition, but Mars Chocolate North America nailed it. Snickers Crisper, an indulgent new chocolate candy offering, was a favorite of our testers. With multiple textures and crunch, Snickers Crisper is a winner. It satisfies with the delicious combination of crisped rice and peanuts topped with a layer of caramel and coated in creamy milk chocolate. Consumers' desire for new textures has resulted in a new crispy/ crunchy segment within the chocolate candy category, and it is growing rapidly. There is one serving per pack, with two square segments. Each piece is 100 calories, allowing buyers to have one snack for now and another for later. Consumers love the option of small bites, even if they don't have the willpow- er to leave any candy for later. Also, snacks boasting 200 calories or less are a touchpoint for consumers today, and this one is candy bar perfection. CANDY/GUM: Dentyne SubZero Gum Iceberg Mint Breath freshening is the key reason c-store shoppers go for gum and mints. Dentyne SubZero Gum appeals to consumers who prefer strong and intense breath freshening. This gum is extra minty and creates a cool sensation in the mouth — it has the intensity meter set on high. Dentyne SubZero Gum is a serious blast of cold, with the added bonus of being sugar-free. CANDY/MINTS: Ice Breakers Cool Blasts Chews Mints have been chewing into gum sales lately and Ice Breakers is part of the reason. Ice Breakers Cool Blasts Chews are a rapidly dissolving chew that looks like a soft, square piece of gum. The product releases a cool blast of instant freshness the minute it hits the mouth. The chews feature cooling crystals, which provide fast- acting and long-lasting breath freshening effects. The rapid dissolve allows peo- ple to quickly and discreetly use them before and during social interactions. Our testers thought they were magical, and also liked the clever container. cover story

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