Convenience Store News

NOV 2016

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90 Convenience Store News | NOVEMBER 2016 | WWW.CSNEWS.COM GETTINGTO THECORE Want to collaborate and share expertise with your peers? The Council of Retail Experts (CORE) is an exclusive network of convenience store retail lead- ers who do just that. For more information on how to join CORE, please visit www.cvcoreinsights.com. In the past year, where have you purchased motor fuels? How far out of your way would you drive for a lower fuel price? Gas Station Convenience Store w/Gas Station Supermarket Warehouse Club Highway Truck Stop Other 1-2 miles 3-4 miles 5-9 miles 10+ miles 84.5% 72.2% 37.0% 31.5% 24.7% 1.6% 28.6% 38% 19% 5.3% Facts on Fuel Purchasing Consumers weigh in on why they purchase their motor fuels where they do A cross the United States, there are 124,374 convenience stores that sell motor fuels, so it's not surprising that nearly three- quarters of consumers who have purchased fuel in the past year say they have done so at a convenience store. Carbonview Research, sister company of Convenience Store News, recently surveyed 511 U.S. consumers who own a car about their fuel purchasing habits. The findings highlight some interesting facts about the fuel path to purchase. PURCHASE AT: GAS CONVENIENCE STORE WAREHOUSE TOTAL STATION W/ GAS STATION SUPERMARKET CLUB I purchase more gallons per visit 76.0% 76.5% 77.1% 70.4% 79.6% I purchase fewer gallons per visit 24.0% 23.5% 22.9% 29.6% 20.4% I make more stops to purchase motor fuels 21.1% 22.0% 23.3% 25.0% 27.8% I make fewer stops to purchase motor fuels 16.1% 15.2% 15.8% 15.7% 14.8% I have not changed my fuel purchasing 62.8% 62.8% 60.9% 59.3% 57.4% *Multiple responses accepted Base: 511 respondents who own a car and have purchased motor fuels in the past month Has your purchasing of motor fuels changed during the past year? AGE: TOTAL 18-24 25-34 35-44 45-54 55-64 65+ Cheapest price 1.8 2.0 1.8 1.9 1.7 1.9 1.8 Convenient location 2.0 2.1 2.0 2.1 1.9 1.8 2.1 Has a brand I prefer 3.2 3.5 3.2 3.2 3.2 3.3 3.0 Offers exact product/formulation I want (diesel, alternative fuel, etc.) 3.9 3.7 3.8 3.9 4.0 3.9 4.1 Offers environmentally friendly fuel alternatives 4.1 3.8 4.2 4.0 4.2 4.2 4.0 Ratings: 1=most important, 5=least important Base: 511 respondents who own a car and have purchased motor fuels in the past month How important are each of these factors in your decision to purchase motor fuels? Base: 511 respondents who own a car and have purchased motor fuels in past month While fuel consumers overall are buying more gallons per visit, this trend is most prevalent among warehouse club buyers. Price is the most important factor for most fuel consumers. The exception is those aged 55-64 who value a convenient location more. Just shy of 10 percent of respondents would not drive out of their way. Those aged 18-24, however, are the most price- driven as this figure drops to 3.2 percent among them. Base: 511 respondents who own a car and have purchased motor fuels in past month

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