Convenience Store News

DEC 2016

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24 Convenience Store News | DECEMBER 2016 | WWW.CSNEWS.COM NEW PRODUCTS Sparkling Ice Grape Raspberry Sparkling Ice Grape Raspberry is the 16th flavor to join the Sparkling Ice brand's port- folio. The beverage balances grape and raspberry flavors with the right amount of fizz, maker Taking Rain Beverage Co. stated. Grape Raspberry was developed in direct response to consumer demand. It will be available nation- wide starting in January. Talking Rain Beverage Co. Preston, Wash. (800) 734-0748 Mega S'mores Mega S'mores by Hunt Brothers Pizza is a take on the traditional campfire fa- vorite, but for on-the-go con- venience. The fresh-baked sweet treat features gooey Hershey's real milk chocolate and melted marshmal- lows surrounded by a giant, soft, graham cracker crust. Mega S'mores is designed to serve as a complement to Hunt Brothers Pizza's selection of pizza, wings, Wing- Bites and Cheesebread. The new product is available at participating Hunt Brothers Pizza retailers nationwide for a suggested retail price of $1.59. Hunt Brothers Pizza Nashville, Tenn. (800) 453-3675 [email protected] Excentus Loyalty Program for C-stores Excentus Corp. is expanding its Fuel Rewards loyalty-program services to meet the needs of the growing convenience store sector. The Excentus platform allows c-store operators to modernize, deploy and manage custom-built, fully branded loyalty programs that deliver a variety of offers and rewards for today's competitive, mobile-first environment, the company said. Programs on the Excen- tus platform can support discounts, coupons, bonus rewards and Fuel Rewards program integration; easily launch iOS and Android apps; and leverage existing programs by using a single, integrated plat- form that manages all loyalty program content and activities, like rewards management, promotions, CRM, marketing, segmentation, data and reporting. C-store operators can also access more customers through mobile, targeted and geo-location marketing initiatives, as well as leverage data and consumer analytics to measure loyalty program success and adjust offers to improve engagement, activity and return on investment. Excentus Corp. Dallas (972) 793-6800 Cookie Layer Crunch Bars Cookie Layer Crunch Bars from The Hershey Co. contain layers of crunchy cookie bits and decadent filling, sur- rounded by smooth and creamy Her- shey's chocolate. Three varieties are available nationally beginning this month: Caramel, Vanilla Crème, and Mint. Each two-piece, 1.4-ounce bar has a suggested retail price of 99 cents, while a 3.5-ounce "XL Bar" that can be broken into five pieces has a suggested retail price of $2.89. The company has labeled this launch the most anticipated in- novation to come from Hershey in 16 years. The Hershey Co. Hershey, Pa. (800) 468-1714 Genuine Broaster Chicken Spicy Genuine Broaster Chicken Spicy by Broaster Co. capitalizes on the current growth of spicy flavor profiles. Made with tender and juicy Genuine Broaster Chicken, the new menu item is marinated in a Chickite Spicy Marinade that infuses the flavors of Hatch Chili Pepper, Habanero Pepper and Chipotle Chili. It is then finished with a Slo-Bro Spicy Coating to add extra heat by combining Hatch Chili Pep- per and Habanero Pepper with a special blend of other seasonings. To accompany the new Genuine Broaster Chicken Spicy, the company offers a line of dip- ping sauces, including an upgraded ranch sauce. Marketing and point-of-purchase materials are available. Broaster Co. Beloit, Wis. (608) 365-0193

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