Convenience Store News

DEC 2016

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44 Convenience Store News | DECEMBER 2016 | WWW.CSNEWS.COM Gasoline + Diesel + Ethanol + LNG/CNG + Electric MOTOR FUELS S tatistics show roughly 80 percent of the gas sold in the United States is sold at convenience stores. Yet, despite this staggering figure, retail- ers continue to focus predominantly on their in-store offerings and too often overlook the forecourt. Wawa Inc., however, is turning a closer eye to its fuel offering, 20 years after adding the product to its c-store operations. As sales of liquid fuel dip — not unlike other categories — the Pennsylvania-based chain is now asking how it can still attain those cus- tomers, according to Scott Boorse, facilities senior external vendor manager for Wawa. One solution: placing a greater emphasis on fore- court design. "Ultimately, you want to have an inviting destina- tion," Boorse noted, explaining that the design needs to announce your offer and drive customer enthusiasm. The Forecourt of the Future Wawa leads the way when it comes to thinking outside the rectangle By Melissa Kress Have an ATM machine installed by Cash Depot. Placement - Rental - Merchant We'll do the rest. Just sit back, relax, and earn more... more money, more love for your customer, more industry support, more technology, and more up-time with Cash Depot than with the other guys. Our Pledge: We are proudly U.S. based, owned, and operated. Who do you want to do business with? Visit us: 1-800-776-8834

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