Convenience Store News

DEC 2016

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64 Convenience Store News | DECEMBER 2016 | WWW.CSNEWS.COM CornerStone Market STORE SPOTLIGHT C ornerStone Market LLC was three years in the making. It was during the 95th anniversary celebration of Little Oil Co. Inc. that owner Stratford Ward decided it was time for a new conve- nience store, seeing as the company hadn't operated or opened one in 20 years. A family business, Richmond, Va.-based Little Oil Co. was founded in 1921 by Ward's grandfather. The company distributes motor fuels to convenience stores, service stations and commercial customers throughout Virginia, Maryland and North Carolina. Alongside the owners of home and commercial building contracting company Slate and Spivey — Clint Slate, Chris Slate and Billy Slate, who together are a 50-percent partner in CornerStone Market — Ward and Little Oil Co. set out to bring a new c-store and Subway restaurant to Emporia, Va. With the goal of taking a fresh approach to the c-store business, CornerStone Market celebrated its grand opening on Oct. 6. Located at 501 W. Atlantic St. in Emporia and sitting on a 1-acre lot, the 5,000-square-foot store is unique in a number of ways. The first way is that CornerStone Market features a 1,082-square-foot Subway restaurant — the only one of its kind in this community of 15,000 people. CornerStone Subway LLC is owned by Ward and Jill Slate. The second way is with its BP-branded motor fuel offering, which is the first BP located in the north- bound lane of Interstate 95 in the state of Virginia. CornerStone Market is also the first c-store in Virginia made of precast concrete. This construction type is quicker to install, sturdier and less expensive than normal types, according to Barry Gizzard, sales manager for Little Oil Co., who came up with the store's name. Gizzard thought up the moniker based on the build- ing's stone exterior and the c-store's positioning on a street corner. The use of stone is carried through to the store's entrance columns, beer cave entrance, primary ID sign base, and fountain drink area as well. SWEET SURPRISES IN-STORE Open 24 hours a day, seven days a week, CornerStone Market is a foodservice- and beverage-centric conve- nience store. In addition to the Subway restaurant, customers can find an array of hot and freshly pre- pared Hunt Brothers Pizza menu items to choose from, from slices of pizza to whole pies, to wings and WingBites, and cheese breadsticks. The store also has an accompanying roller grill station, which features a Hillshire Farms hot dog program, complete with four types of hots dogs and breakfast sausages. On the sweeter side, a Southern Sweets fresh doughnut program, Flavor Burst soft-serve ice cream offering, and Razzle milkshake program are Its Own Little Corner of the World CornerStone Market brings Little Oil Co. back to c-store operations after 20 years By Danielle Romano CornerStone Market celebrated its grand opening in early October.

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