Convenience Store News

DEC 2016

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66 Convenience Store News | DECEMBER 2016 | WWW.CSNEWS.COM CornerStone Market STORE SPOTLIGHT CornerStone Market's "secret weapon" in setting itself apart from the traditional convenience foodservice offerings, according to Terry Johnson, CornerStone Market's retail designer. "Our doughnut program is our biggest surprise at the store. We bring in the product frozen, then we proof, heat and ice each doughnut in-house for the best freshness available," he told Convenience Store News. Fresh doughnuts are made every four hours. For beverage-seeking customers, CornerStone Market features a hot coffee program, which was designed in partnership with S&D Coffee Inc. Four cof- fee blends can be customized with an array of flavor shots and specialty toppings. On the cold and frozen dispensed beverage side, the store has a 16-head foun- tain dispenser with flavor shots, as well as a Caribbean Crème frozen beverage unit offering four flavors. Some additional amenities of CornerStone Market are: • A beer cave that's always set to 28 degrees; • A craft beer section that allows customers to cre- ate their own six-packs; • A cold case stocked with fresh fruit, sandwiches and beverages; • Touchless, airport-style restrooms; • Virginia Lottery; • An ATM machine; • 45 parking spots; and • 48-inch LED TVs (12 of them) for digital and video advertising. PRIMED FOR HIGH TRAFFIC CornerStone Market is well-positioned to attract locals, tourists and professional drivers with its prime Interstate 95 location. According to Gizzard, Emporia serves as the main interchange going north or south on I-95, and marks the halfway point between Maine and Florida. "It is the perfect combination of interstate traffic and local traffic," he commented. As drivers approach Virginia from North Carolina on the interstate, they will see and recognize the unmistakable BP logo, as it sits high atop a LED price sign and reader board. CornerStone Market has 12 fueling positions for gasoline and four for diesel. All of the dispensers have 10-inch television screens that display daily media provided by Gilbarco and VNet Media, including The Weather Channel, NBC Sports and news, plus store ads. Coinciding with its BP fuel offering, the BP Rewards program is available to CornerStone Market customers. Members receive 50 cents off per gallon for every $100 spent on gas and diesel for 90 days, fol- lowed by 10 cents off per gallon on an ongoing basis. "This is a great way for our customers to be rewarded and for them to save a lot of money. This is the best program in the oil industry right now," Gizzard expressed. CornerStone Market BP was just recognized as the No. 1 BP Rewards site in October in Virginia and in the top 10 in the country, he added. The Emporia location is not expected to be a one- off for Little Oil Co. and Slate and Spivey. The part- ners believe CornerStone Market is positioned to grow by at least one new store a year. CSN Twelve LED televisions positioned throughout CornerStone Market provide abundant marketing opportunities. CornerStone Market is the first BP station located northbound on Interstate 95 in the state of Virginia.

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