Convenience Store News

DEC 2016

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82 Convenience Store News | DECEMBER 2016 | WWW.CSNEWS.COM GETTINGTO THECORE Want to collaborate and share expertise with your peers? The Council of Retail Experts (CORE) is an exclusive network of convenience store retail leaders who do just that. For more information on how to join CORE, please visit www.cvcoreinsights.com. Do you currently own an electric or hybrid car? How likely are you to own an electric or hybrid car in the next five years? Extremely Very Somewhat Not very Not at all 10.0% 14.5% 36.8% 26.0% 12.7% How likely are you to pay extra to purchase environmentally friendly fuel alternatives? TOTAL MALE FEMALE Base 511 260 251 Extremely 4.3% 4.2% 4.4% Very 13.5 18.5 8.4 Somewhat 39.3 34.2 44.6 Not very 30.1 29.2 31.1 Not at all 12.7 13.8 11.6 Base: 511 respondents who own a car and have purchased motor fuel in the past month Open to Alternatives? New research delves into consumers' feelings on environmentally friendly fuels I ndustry insiders have long maintained that education is a crucial part of getting consumers to purchase alterna- tive fuels vs. traditional gasoline. But new research shows that even more education is needed. Carbonview Research, sister company of Convenience Store News, recently surveyed 511 U.S. consumers who own a car about their fuel purchasing habits and only about one in 10 said they are extremely or very familiar with alternative fuels. AGE: TOTAL 18-24 25-34 35-44 45-54 55-64 65+ Base 511 63 131 107 105 74 31 Extremely 5.7% 11.1% 7.6% 3.7% 5.7% 2.7% 0.0% Very 8.2 11.1 9.9 9.3 5.7 8.1 0.0 Somewhat 40.7 47.6 40.5 44.9 40.0 37.8 22.6 Not very 36.0 23.8 33.6 31.8 36.2 47.3 58.1 Not at all 9.4 6.3 8.4 10.3 12.4 4.1 19.4 Base: 511 respondents who own a car and have purchased motor fuel in the past month PURCHASE FUEL AT: CONVENIENCE STORE W/ HIGHWAY WAREHOUSE TOTAL GAS STATION GAS STATION TRUCK STOP CLUB SUPERMARKET Base 511 432 369 126 161 189 Have purchased alternative fuels (net) 29.7% 29.4% 28.7% 38.1% 36.6% 34.4% E15 4.5 3.9 4.3 6.3 8.7 5.3 E85 12.1 12.3 13.6 23.0 18.6 15.3 Other ethanol blends 8.6 8.6 9.5 13.5 12.4 10.6 Regular diesel 11.5 11.6 9.5 14.3 9.9 10.1 Biodiesel 2.9 2.5 2.7 4.8 5.6 3.2 Compressed natural gas 2.3 2.3 2.2 3.2 2.5 3.7 I have not purchased alternative fuels before 70.3% 70.6% 71.3% 61.9% 63.4% 65.6% Base: 511 respondents who own a car and have purchased motor fuel in the past month How familiar are you with alternative fuels? Have you ever purchased any of the following types of alternative fuels? Younger motor- ists, particularly between the ages of 18 and 24, have the most familiarity with alternative fuels. Paying more for environmentally friendly fuel alternatives is a no-go for more men than women. Those who pur- chase fuel at high- way truck stops are the most likely to have purchased an alternative fuel. One-quarter of motorists see an electric or hybrid car as extremely or very likely in their future. 7.2% 92.8% YES NO Base: 511 respondents who own a car and have purchased motor fuel in the past month Survey respondents sourced via ProdegeMR's quality panel of 19-plus million engaged participants. Visit prodegemr.com for more info.

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