Single Store Owner

DEC 2016

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24 / Convenience Store News for the Single Store Owner / DECEMBER 2016 Best i nteri O r Design Honorable Mention: Gas Land Shell, East Fishkill, N.Y. (Routes 376/82) Designer: Nesheiwat Builders Inc. When Mitch Nesheiwat, owner of Gas Land Petroleum Inc. and designer Nesheiwat Builders Inc., undertook construct- ing an entirely new facility, he was determined to not lose any business as he created the state-of-the-art convenience store customers deserved. Gas Land received local approval to build a new 3,300-square-foot facility that would accommodate a con- venience store and deli, and six pump islands to provide 12 fueling positions located at Routes 376 and 82 in East Fishkill. In order to transition from the old c-store into the new one without being shut down for more than a few hours, Gas Land moved one register at a time and switched the electric panels one at a time to avoid shutting down all the pumps at once. The end result: This store's sales have increased 18 percent, and gasoline sales have increased significantly. The renovations have also created "vibrant" and "economically sustainable tar- get" redevelopment opportunities, according to the company. Best s ky's the l imit r em OD el Winner: Gas Land Shell, East Fishkill, N.Y. (Route 52) Designer: Nesheiwat Builders Inc. For its Shell location on Route 52 in East Fishkill, Gas Land Petroleum Inc. and designer Nesheiwat Builders Inc. set out to eliminate the existing auto repair service business and expand the gas station/convenience mart by 681-plus square feet, resulting in a 3,464-square-foot facility. John Jay High School, located across the street from the store, inspired the interior design. Throughout the store, characteristics of the school are represented with athletic gear mounted on the walls, including baseball bats, hockey sticks and jerseys. On the way out, customers find the high school's logo and a banner reading "Patriot Pride!" above the store's exit. After reinvigorating this location, Gas Land Shell cus- tomers' perceived value of the store merchandise and brand increased, as reflected in increased sales, the company noted. Although remodels are an extensive undertaking, Gas Land Petroleum views the challenge as an opportunity to grow the brand's culture, as well as make a store location more success- ful. The company also believes that for Gas Land employees, working in a modern and well-designed store fosters team morale and garners interest from new job candidates.

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