Single Store Owner

DEC 2016

Issue link:

Contents of this Issue


Page 24 of 49

DECEMBER 2016 / / 25 Best i nternati O nal Design Winner: Gas Station Santa Luzia, Brusque, Santa Catarina, Brazil Designer: Gabriela Cervi Architecture Located in a traditional Brazilian neighborhood in the city of Brusque, Gas Station Santa Luzia Manager Gustavo Dalce- gio sought to better serve the area's customer base of 25- to 45-year-old consumers. To accomplish this, he enlisted de- signer Gabriela Cervi, an architect with more than 10 years of experience in gas stations and convenience stores. With her guidance, Gas Station Santa Luzia underwent a substantial renovation to enlarge the store and add tables, mak- ing it more welcoming. By using black tones and wood, Cervi gave the store an overall contemporary feel. To cater to the customer base, high- quality and free internet service was added as a new amenity. The results since the renovation have exceeded everyone's expectations, according to Cervi, who reported that sales tripled the month following the reopening. Best l O w-C O st r em OD el Winner: Lou Perrine's Gas & Groceries, Kenosha, Wis. Lou Perrine's Gas & Groceries, a family-run business for more than 60 years, was in the market for a fresh look. The family's goal was to make its independent convenience store more family-friendly, welcoming to women, clean and fun. To achieve this, the third-generation business updated its logo and amped up its overall appeal by incorporating a retro look. This entailed adding wood floors, new countertops and new lighting. The family also cut back on shelving to open up the store. With the addition of new "fresh" coolers, Lou Perrine's shifted its focus to foodservice by stocking them with salads, healthy alternatives, meats and cheeses. The store also used the remodel to put an emphasis on the sale of its private-label products including cheese, root beer, cake, bottled water, T- shirts, reusable grocery bags, and more. "Since we are so well-known in town, we decided to capi- talize on our name and really try and tell our story," the family stated in its contest entry. Because the store is open 24 hours a day, remodeling was a challenge. Most of the work, including the floors and counters, was completed at night on Mondays, the store's slower night. It was worth the hassle, though, as following the remodel, Lou Perrine's has seen an increase in foot traffic upwards of 200 people a day, and a 10-percent increase in overall inside sales. When it was all said and done, Lou Perrine's spent a total of $45,000 on outside signage, new marketing, a new website, interior signage, floors, walls and counters.

Articles in this issue

Links on this page

Archives of this issue

view archives of Single Store Owner - DEC 2016