Convenience Store News

JAN 2017

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84 Convenience Store News | JANUARY 2017 | WWW.CSNEWS.COM Mission Market STORE SPOTLIGHT L os Angeles is commonly perceived as a hustling city with its sprawling trafficked freeways, but Mission Market, a convenience store concept from Progressive Convenience Inc., has set out to dis- pel any preconceived notions that convenience can't be found amongst the chaos. Mission Market recently opened the chain's third loca- tion in downtown L.A., which is densely packed with offices, lofts and apartments, retail and nightlife. Situated at 544 S. Broadway St. in L.A.'s Theater District, the c-store is located in the historic Spring-Arcade Building, the only locale in the city with a pedestrian arcade span- ning the length of an entire block. It is with this unique positioning that Mission Market is using its Southern California roots and urban concept to draw customers from the bustling city into the 1,770-square-foot atmosphere where they can find solace, value and convenience. Mission Market's first two locations are in Fullerton (opened June 2013) and Anaheim, Calif. (opened December 2014). "Downtown L.A. is rapidly growing and changing, and we're so excited to be a part of retooling the retail infrastructure there," Roland Foss, founder of Mission Market and president of Progressive Convenience, told Convenience Store News. EMPHASIS ON MERCHANDISING Opened in April and built over the bones of a defunct Famima c-store (the Japanese chain withdrew from the United States in October 2015), Foss drew aesthetic inspiration for Mission Market from the "merchandis- ing perfection" of natural and organic grocer Whole Foods Market. Aesthetically, Mission Market puts great emphasis on its merchandise. Lighting plays a key role in this strategy as it warmly spotlights the store's offerings. Mission Market's windows are also clear of any extra signage so customers and passersby can see through the store. Aisles, walkways and checkout counters like- wise remain clutter-free. To set the tone of a "market," Foss chose dark brown and burgundy colors to make Mission Market inviting and approachable to busy downtown L.A. workers and inhabitants. Countertops and cabinets are stained dark, and the floors are made of faux wood. "[I want] a customer to come away with the feeling that this is not a typical c-store," said Foss. "We also try to position ourselves around grab-and-go food, but with the promise of a market — think wide product selection. This is the ultimate in convenience: picking up a meal or snack along with the essentials and sundries you need to tide you over until the next grocery store visit." According to Foss, successful c-stores appeal to all Mission: Convenience Downtown L.A.'s new Mission Market puts emphasis on the customer experience By Danielle Romano Staying true to its Southern California roots, Mission Market's third location is situated near Los Angeles' Theater District.

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