Convenience Store News

JAN 2017

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86 Convenience Store News | JANUARY 2017 | WWW.CSNEWS.COM Mission Market STORE SPOTLIGHT " " demographics and drive sustainable traffic through all dayparts. To accomplish this, Mission Market offers high-quality, prepackaged, grab-and-go food like salads, sandwiches, sushi, and fresh-cut fruits and vegetables. Then, switching gears to more gourmet menu items, customers can find made-to-order salads, chicken wings, Belgian fries, fried Brussels sprouts, and hand-squeezed limeade from the store's POV Snack Shop, a partnership with local artisanal pizza joint Pizza of Venice (POV). In the coming months, Mission Market will transi- tion its grab-and-go business to POV as well, with the local vendor producing and packaging most, if not all, of the c-store's vendor-sourced grab-and-go products, Foss disclosed. Additionally, Pizza of Venice will begin selling its own pizza prepackaged in a take-and-bake format exclusively at Mission Market. Foss also reports that Mission Market is in the process of finalizing a deal with an Asian fresh-food supplier to offer more than 20 SKUs of fresh, grab- and-go Asian foods like dumplings, sushi and salads. "No other c-store in L.A. will be able to touch the selection Mission Market will have in the grab-and-go category," Foss insists. Other amenities at Mission Market include: • A bitcoin ATM. Mission Market is the only store in Los Angeles County that allows customers to buy and sell bitcoin using U.S. currency. • A traditional ATM; • Bimbo bakery products; • An "exploded" produce section with tomatoes, bagged lettuce, onions and ginger root; • California Lottery; • EBT food and cash; and • Prepaid telecom/debit/gift cards. ALL ABOUT THE EXPERIENCE Online ordering and delivery play a significant role in Mission Market's business model. Delivery is a "tremendous" need-state, especially in the downtown L.A. market, according to Foss. That is why Mission Market offers delivery through partnerships with multiple third-party delivery apps: Postmates, Door Dash, GrubHub, and Eat 24. More than 1,500 of the store's products are avail- able for online ordering. Delivery is promised within one hour — at the same retail price as in-store — with no minimum order required and only a small delivery fee charged to the customer. "Convenience stores have a unique ability to act like mini distribution centers, satisfying the needs of con- sumers well beyond our traditional footprint, as long as we have partners with the right logistical capabilities," Foss explained. "That's a huge value that we offer." When asked what he wants customers to think of when they think of Mission Market, Foss told CSNews he hopes they perceive Mission Market as a "progres- sive" c-store; an improvement from the more conven- tional stores in the convenience channel. "Many of our competitors seem to neglect the in- store experience, content with having great locations. Instead, Mission Market aims to be a 'one block more kind of store,' where urban consumers will gladly walk past competitors, including drug and grocery stores, to shop here," Foss said. "We do that through attractive store design and layout, great employees, and relevant products that match the needs of our local consumers." The downtown L.A. Mission Market will not be a one-off. Foss' plan is to open more Mission Markets in downtown L.A. "imminently." He is currently in talks with POV to replicate the joint concept elsewhere, if future locations meet the c-store operator's criteria. CSN Many of our competitors seem to neglect the in-store experience, content with having great locations. Instead, Mission Market aims to be a 'one block more kind of store,' where urban consumers will gladly walk past com- petitors, including drug and grocery stores, to shop here. We do that through attractive store design and layout, great employees, and relevant products that match the needs of our local consumers. — Roland Foss, Mission Market The store's POV Snack Shop is a collaboration with local artisanal pizza joint Pizza of Venice.

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