Convenience Store News

Consumer Insights Guide 2017

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54 Guide to Consumer Insights | FEBRUARY 2017 | WWW.CSNEWS.COM Motor Fuels W hen it comes to purchasing motor fuels, heavy convenience store users shop for fuel at about the same frequency as light conve- nience store users. Eight out of 10 consumers (81.2 percent) who shop at a c-store at least once a week cite gasoline as the reason they shop at c-stores. In comparison, this metric stands at about 79 percent for those who shop less often than once a week. Differences between these two groups, however, can be seen in their rate of purchase. Frequent c-store shoppers (at least once a week) purchase fuel an aver- age of 5.2 times per month, compared to 3.7 times a month among infrequent c-store shoppers. Still, the fact remains that fuel is a top purchase among c-store shoppers overall, cited by 88.5 percent of the total consumers surveyed by CSNews. On a FREQUENT VS. INFREQUENT SHOPPERS (Per Month) FREQUENT INFREQUENT C-STORE SHOPPER C-STORE SHOPPER % who purchase motor fuels 88.7% 87.3% # of times 5.23 3.66 Avg. $ spent $103.87 $83.86 Frequent defined as daily or weekly shopper. Source: Convenience Store News Market Research, 2017 regional basis, the Midwest and South regions have the highest percentage of fuel purchasing, at above 90 percent for each, compared to closer to 80 percent in the Northeast and West regions. For about a third of consumers, getting fuel is a weekly occurrence. Thirty percent of consumers sur- veyed said they purchase fuel four times a month at a c-store. Another 27 percent said they buy fuel five times or more per month. All consumers, on average (mean), spent about $97 per month on fuel during the four-week period that this survey covered. While the vast majority of consumers buy fuel at convenience stores, a solid two-thirds say they also purchase fuel at other locations — the most popular outlets being gas-only sites (39 percent), followed by wholesale clubs (16.4 percent), supercenters (16.1 per- cent), and supermarkets (15 percent). A third of con- BY REGION: TOTAL NORTHEAST MIDWEST SOUTH WEST (Base) (1,505) (307) (352) (559) (287) Yes 88.5% 81.1% 93.5% 92.1% 83.3% No 11.5 18.9 6.5 7.9 16.7 Base: Respondents who shopped at a c-store in the past month Source: Convenience Store News Market Research, 2017 BY REGION: TOTAL NORTHEAST MIDWEST SOUTH WEST (Base) (1,299) (240) (323) (504) (232) Purchase at other locations (net) 67.5% 70.0% 62.8% 65.1% 76.7% Gas-only location 39.0% 50.8% 36.2% 31.7% 46.1% Wholesale club 16.4% 17.1% 11.1% 15.3% 25.4% Supercenter (Walmart, Target, etc.) 16.1% 7.9% 14.6% 23.8% 9.9% Supermarket 15.5% 7.9% 16.4% 16.5% 19.8% Truck stop plaza 4.8% 3.3% 6.2% 4.2% 5.6% Other 1.1% 1.3% 1.2% 0.8% 1.3% Only purchase at a convenience store 32.5% 30.0% 37.2% 34.9% 23.3% Base: Purchased motor fuels at a c-store in the past month Multiple responses accepted Source: Convenience Store News Market Research, 2017 Did you purchase motor fuels at a convenience store in the past month? Where else do you purchase motor fuels in an average month?

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