Convenience Store News

Consumer Insights Guide 2017

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WWW.CSNEWS.COM | FEBRUARY 2017 | Guide to Consumer Insights 55 sumers (32.5 percent), however, say they shop solely at convenience stores to fuel up their vehicles. It's no surprise that price is the fore- most reason behind a consumer's choice of where to purchase fuel. More than nine out of 10 (91.7 percent) said price is an extremely or very important consideration for where they get their fuel. About 40 per- cent said the brand of the fuel is extremely or very important to them. A higher percentage of women than men (95 percent vs. 90 percent, respec- tively) cite price as being extremely or very important in their purchasing decision. The most price-sensitive shoppers are found in the South where 93 percent of consumers cite price as extremely or very important. And, by age, younger consumers (18-24) are the most price sensitive. — Don Longo CHILDREN IN HOUSEHOLD: TOTAL YES NO (Base) (1,299) (567) (732) Mean $96.81 $111.94 $85.11 Median $81.94 $91.50 $77.50 Base: Purchased motor fuels at a c-store in the past month Source: Convenience Store News Market Research, 2017 BY GENDER: TOTAL MALE FEMALE (Base) (1,299) (760) (539) Mean 4.68 4.78 4.54 Median 4.24 4.27 4.19 Base: Purchased motor fuels at a c-store in the past month Source: Convenience Store News Market Research, 2017 Approximately how much did you spend in the past month on motor fuels at a convenience store? How many times in the past month did you purchase motor fuels at a convenience store? The symposium is three days of valuable content, continuing education credits, interaction and invaluable peer networking. This year's event will include: • NEW: Training session presented by RDBA • NEW: Partnership with IDDBA. Free admission to the IDDBA for a guided trade show floor tour • Networking functions • Keynotes & valuable content • Roundtable discussions An exclusive invitation-only networking and education event designed by and for retail dietitians June 3-5, 2017 Hyatt Regency Orange County Anaheim, CA www.progressivegrocer.com/retaildietitian2017 Qualified retail dietitians and nutritionists can request their invitation to attend. Conatct Joan Driggs at [email protected] or at 224-632-8211. Sponsorship packages are available. Contact Maggie Kaeppel at [email protected] or at 630-364-2150.

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