Convenience Store News

Consumer Insights Guide 2017

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64 Guide to Consumer Insights | FEBRUARY 2017 | WWW.CSNEWS.COM Snacks W hen it comes to the reasons consum- ers shop at a convenience store, purchasing a snack ranks in the top three, trailing only behind purchas- ing beverages and buying fuel. Nearly 66 percent of the consumers surveyed for this year's CSNews Realities of the Aisle study say they shop at a c-store to buy snacks, compared to 98 percent who frequent c-stores to buy beverages (both packaged and dispensed), and 80 percent who do so to fuel up. For shoppers in the 18-24 age range, however, buying a snack is even more of a convenience store trip driver — 73 percent of these shoppers cite it as their reason for going. When asked about their c-store purchases in the FREQUENT VS. INFREQUENT SHOPPERS (Per Month) FREQUENT INFREQUENT C-STORE SHOPPER C-STORE SHOPPER % who purchase snacks (net) 70.1% 58.4% Packaged salty snacks 51.9% 35.1% Packaged sweet snacks 42.8% 22.0% Meat snacks 25.9% 13.2% Energy/nutrition bars 14.4% 7.3% Frequent defined as daily or weekly shopper. Source: Convenience Store News Market Research, 2017 past month, nearly 63 percent of all the shoppers CSNews surveyed indicated they made a purchase in at least one of the four snack segments tracked in the study: salty snacks, sweet snacks, meat snacks, and energy/nutrition bars. And among frequent c-store shoppers (daily and weekly visitors), a whopping 70.1 percent made a snack purchase, significantly higher than infrequent c-store shoppers (at 58.4 percent). Of the snack segments tracked, packaged salty snacks are the most popular snack purchase, with 45.9 percent of total respondents crunching away. Salty snacks are purchased by more than 50 percent of shoppers aged 35-54, and a majority of shoppers with children in the household. Packaged sweet snacks are more popular among women than men (40.6 percent vs. 31.7 percent pur- chasing, respectively). Additionally, shoppers aged 35-44 are more likely to make this purchase (at 42.9 percent) than consumers in any other bracket. Retailers will find male shoppers in the meat snacks aisle, where they are more likely to make a purchase than females (23.2 percent vs. 18.8 per- cent, respectively). Regionally, meat snacks are the most popular c-store snack purchase in the Midwest and West regions of the U.S. Energy/nutrition bars, purchased by 11.9 percent of the total, also draw more male buyers than female. This type of snack, often perceived as "better-for-you," is also more popu- lar among the highest income group earning $100,000 or more a year. — Danielle Romano BY AGE: TOTAL 18-24 25-34 35-44 45-54 55+ (Base) (1,505) (191) (290) (331) (272) (421) To buy snacks 65.9% 73.3% 74.1% 70.7% 61.0% 56.3% Base: Respondents who shopped at a c-store in the past month Source: Convenience Store News Market Research, 2017 BY GENDER: CHILDREN IN HOUSEHOLD TOTAL MALE FEMALE YES NO (Base) (1,505) (879) (626) (632) (873) Packaged salty snacks (potato chips, pretzels, etc.) 45.9% 43.2% 49.7% 50.6% 42.5% Packaged sweet snacks (cookies, doughnuts, etc.) 35.4% 31.7% 40.6% 40.3% 31.8% Meat snacks 21.4% 23.2% 18.8% 28.3% 16.4% Energy/nutrition bars 11.9% 13.8% 9.3% 14.9% 9.7% Base: Respondents who shopped at a c-store in the past month Source: Convenience Store News Market Research, 2017 For what reason do you typically shop at a convenience store? Which snack products have you purchased at a convenience store in the past month?

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