Convenience Store News

FEB 2017

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WWW.CSNEWS.COM | FEBRUARY 2017 | Guide to Consumer Insights 49 a c-store daily or weekly, compared to 63.2 percent of those without kids. On a daily basis, the difference between these two groups becomes more significant: 15.7 percent among those with kids, vs. 11.2 percent for those without. Along with making c-store visits part of their regular routine, frequent shoppers are more loyal to particular c-stores. Sixty-four percent of daily/weekly shoppers typically visit the same c-store each time, compared to 61 percent of monthly shoppers. Daily shoppers are the most loyal segment, as seven in 10 say they typically return to the same store every time. Regular shopping trips seem to be standard for fre- quent shoppers even outside the convenience channel. When asked how often they visit other types of stores, 83.1 percent of frequent c-store shoppers said they visit grocery stores on a daily or weekly basis, and 71.6 per- cent visit supercenters (such as Walmart or Target) on a daily or weekly basis. Only 12.6 percent of frequent c-store shoppers visit grocery stores once a month, and 25.5 percent visit supercenters once a month. THE WHAT & WHEN Purchasing beverages (packaged or dispensed) and purchasing gasoline are the most common reasons to shop at a c-store. The vast majority of all consumers CSNews surveyed — and 100 percent of daily c-store shoppers — listed these as top reasons. Interestingly, both frequent and infrequent c-store shoppers said they typically visit to buy gasoline at comparable levels (81.2 percent vs. 78.5 percent, respectively). Frequent c-store shoppers, though, stand out when it comes to the purchase of food and drinks. Of the most commonly listed reasons to shop at a c-store, frequent shoppers listed snacks more often than infrequent shoppers did, at 70.1 percent com- pared to 58.4 percent. This pattern was also seen with bottled/canned soda (56.2 percent vs. 44.4 percent); fountain/frozen beverages (50.5 percent vs. 36.9 per- cent); hot beverages (48.9 percent vs. 36.2 percent); candy/gum (45.1 percent vs. 34 percent); and prepared food/fast food for immediate consumption (43.7 per- cent vs. 23.7 percent). Regardless of what they buy, frequent c-store shop- pers are likely to combine the shopping trip with another reason for being out and about. Daily shop- pers are most likely to visit a c-store while traveling to or from work or school (80.7 percent), making these trips part of their regular routine, as well as while run- ning other errands (73.6 percent). Weekly c-store shop- TOTAL FREQUENT INFREQUENT (Base) (1,505) (969) (536) To buy beverages (net) 98.3% 99.1% 97.0% To buy gasoline 80.3% 81.2% 78.5% To buy snacks 65.9% 70.1% 58.4% To buy packaged beverages 52.0% 56.2% 44.4% To buy fountain/frozen beverages 45.6% 50.5% 36.9% To buy hot beverages 44.4% 48.9% 36.2% To buy candy/gum 41.1% 45.1% 34.0% To buy prepared food/fast food for immediate consumption 36.5% 43.7% 23.7% To buy lottery tickets 38.8% 42.8% 31.5% To use the restroom 32.3% 33.5% 30.0% To buy food for consumption later or at home 21.7% 26.4% 13.1% To buy cigarettes 18.7% 23.2% 10.6% To buy a newspaper/magazine 17.7% 20.3% 12.9% To use the ATM 17.1% 20.1% 11.6% To look around/browse 11.6% 12.8% 9.3% To buy other tobacco products (smokeless, cigars, etc.) 8.3% 10.9% 3.5% To buy fill-in grocery items 6.4% 7.4% 4.7% To buy health and beauty care products 3.3% 4.1% 1.9% Other 0.8% 0.6% 1.1% Base: Respondents who shopped at a c-store in the past month Multiple responses accepted Source: Convenience Store News Market Research, 2017 For what reason(s) do you typically shop at a convenience store? TOTAL FREQUENT INFREQUENT (Base) (1,505) (969) (536) 6 a.m. - 8:59 a.m. 41.5% 46.6% 32.3% 9 a.m. - 10:59 a.m. 27.0% 28.0% 25.4% 11 a.m. - 1:59 p.m. 34.9% 37.6% 30.0% 2 p.m. - 3:59 p.m. 35.7% 36.7% 34.0% 4 p.m. - 6:59 p.m. 57.7% 61.1% 51.7% 7 p.m. - 10 p.m. 37.7% 42.0% 30.0% Later than 10 p.m. 12.4% 15.6% 6.5% Don't know 1.9% 1.0% 3.5% Base: Respondents who shopped at a c-store in the past month Multiple responses accepted Source: Convenience Store News Market Research, 2017 At what time(s) of day do you typically shop at convenience stores? pers are most likely to plan their trips and combine them with running other errands (73.8 percent). Making a special trip to the c-store from home is not out of the question, however: 57.9 percent of daily shoppers and 42 percent of weekly shoppers report that they typically do so, compared to only For now or later, frequent shoppers are about twice as likely to shop for food as infrequent shoppers.

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