Convenience Store News

FEB 2017

Issue link:

Contents of this Issue


Page 49 of 89

50 Guide to Consumer Insights | FEBRUARY 2017 | WWW.CSNEWS.COM 24.4 percent of infrequent shoppers. Frequent c-store shoppers as a group are less likely to visit a c-store while traveling for business (25.7 percent). The routine nature of frequent shoppers' visits to c-stores is also evident in the most common times of day when they make their trips. The most common time period is 4 p.m. to 6:59 p.m., when 61.1 percent of frequent shoppers typically visit a c-store, indicating they are probably buying food or drink for their eve- ning meal. The next most popular timeframes for this group are between 6 a.m. and 8:59 a.m. (46.6 percent) and 7 p.m. to 10 p.m. (42 percent). For infrequent shoppers, 4 p.m. to 6:59 p.m. is also the favored time period, cited by 51.7 percent of these shoppers, but still less so than among frequent shoppers. During c-store shopping trips that involve stop- ping to buy gas, infrequent shoppers are more likely to say they also purchase in-store merchandise "some of the time" at 54.4 percent, compared to 48.1 per- cent of frequent shoppers. Meanwhile, more than twice as many frequent shoppers say they buy in-store merchandise "almost every time" at 33.2 percent, compared to 15.7 percent of infrequent shoppers. MAKING A HABIT Perhaps because of their increased willing- ness to shop at c-stores regularly, more than half of frequent c-store shoppers also report that some outside element influenc- es their decision to visit a c-store. Frequent c-store shoppers as a group are more likely than infrequent shoppers to list any individual element as an influencer. They are most likely to cite a loyalty On what occasion(s) do you typically shop at a convenience store? Frequent Infrequent While traveling to/ While traveling for business While traveling for pleasure Special trips to the While running other errands from work or school convenience store from home Base: 969 frequent c-store shoppers; 536 infrequent c-store shoppers Multiple responses accepted Source: Convenience Store News Market Research, 2017 68.4% 48.7% 25.7% 16.0% 61.0% 53.4% 45.2% 24.4% 73.6% 66.8% How often do you buy in-store merchandise when you stop for gas at a convenience store? 33.2% 54.4% 15.7% 27.5% 48.1% 11.8% 6.1% 0.8% 1.1% 1.3% Base: 841 frequent and 458 infrequent shoppers who purchased gasoline/motor fuels at a c-store in the past month Source: Convenience Store News Market Research, 2017 Every time Almost every time Some of the time Rarely Never Frequent Infrequent ONCE A ONCE EVERY DAILY/WEEKLY MONTH SIX MONTHS RARELY/NEVER Grocery stores 82.5% 13.2% 2.5% 1.8% Supercenters (Walmart, Target, etc.) 68.5% 27.0% 3.3% 1.2% Online (Amazon, Peapod, etc.) 42.7% 36.1% 11.2% 10.0% Drugstores 39.9% 45.1% 11.3% 3.7% Dollar stores 36.7% 39.5% 15.0% 8.8% Base: 969 frequent c-store shoppers Source: Convenience Store News Market Research, 2017 How often do you shop at each of the following types of stores?

Articles in this issue

Links on this page

Archives of this issue

view archives of Convenience Store News - FEB 2017