Convenience Store News

FEB 2017

Issue link: http://magazine.csnews.com/i/783927

Contents of this Issue

Navigation

Page 57 of 89

58 Guide to Consumer Insights | FEBRUARY 2017 | WWW.CSNEWS.COM Foodservice C onvenience foodservice remains hot with consumers. Two-thirds (66.2 percent) of the shoppers surveyed by CSNews said they bought prepared food at a conve- nience store in the past month, and more than eight in 10 reported making multiple prepared food purchases per month. For the second year in a row, approximately a quarter (26.6 percent) of those who purchased prepared food did so twice in FREQUENT VS. INFREQUENT SHOPPERS (Per Month) FREQUENT INFREQUENT C-STORE SHOPPER C-STORE SHOPPER % who purchase prepared foods 76.1% 48.3% # of times 4.80 2.56 Avg. $ spent $36.50 $23.52 % who purchase hot dispensed beverages 69.2% 52.2% # of times 7.27 3.37 Avg. $ spent $17.41 $12.23 % who purchase cold/frozen dispensed beverages 70.6% 56.9% # of times 6.22 2.93 Avg. $ spent $14.03 $6.74 Frequent defined as daily or weekly shopper. Source: Convenience Store News Market Research, 2017 one month, and nearly 70 percent (69.6 percent) did so three times or more. The average number of visits in one month was 4.24. C-store shoppers are looking for a good deal, but they still expect to receive a product worth their money. Price/value moved up a slot to become the attribute of prepared food that is most important to study participants, cited by 69.1 percent. However, taste (at 66.2 percent) and food quality (at 62.5 per- cent) are also key attributes. More women than men most value taste (70.2 percent vs. 63.6 percent, respectively), freshness (63.7 percent vs. 56.4 percent), and sanitation (43.5 percent BY REGION: TOTAL NORTHEAST MIDWEST SOUTH WEST (Base) (957) (214) (235) (330) (178) Hot dog 41.3% 33.2% 36.6% 41.8% 56.2% Deli/sandwich 40.8% 49.1% 36.2% 40.0% 38.2% Pizza 32.4% 22.4% 46.0% 28.8% 33.1% Breakfast sandwich 27.6% 31.8% 29.4% 24.5% 25.8% Fresh baked goods (doughnuts, cookies, etc.) 20.9% 19.6% 24.3% 18.2% 23.0% Hamburger 16.1% 18.2% 16.2% 14.5% 16.3% Mexican (tacos, burrito, etc.) 15.6% 12.1% 9.8% 16.1% 26.4% Other breakfast foods (biscuits, bagels, etc.) 15.5% 17.3% 15.3% 16.1% 12.4% Chicken 14.4% 10.7% 14.0% 16.1% 16.3% Hot entrée 11.1% 13.1% 8.9% 11.8% 10.1% French fries 11.0% 15.4% 8.1% 11.5% 8.4% Ice cream/frozen yogurt (soft-serve) 9.0% 9.8% 6.4% 7.9% 13.5% Base: Purchased prepared food at a c-store in the past month Multiple responses accepted Source: Convenience Store News Market Research, 2017 How many times in the past month did you purchase foodservice items at a convenience store? Which types of prepared food did you purchase at a convenience store in the past month? Mean Median PREPARED FOOD HOT DISPENSED BEVERAGES COLD/FROZEN DISPENSED BEVERAGES Base: Respondents who purchased at a c-store in the past month: 957 for prepared food; 918 for hot dispensed; 883 for cold/frozen dispensed Source: Convenience Store News Market Research, 2017 4.24 3.60 6.13 4.14 5.20 3.51

Articles in this issue

Links on this page

Archives of this issue

view archives of Convenience Store News - FEB 2017