Convenience Store News

FEB 2017

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86 Convenience Store News | FEBRUARY 2017 | WWW.CSNEWS.COM GETTINGTO THECORE Want to collaborate and share expertise with your peers? The Council of Retail Experts (CORE) is an exclusive network of convenience store retail leaders who do just that. For more information on how to join CORE, please visit www.cvcoreinsights.com. Survey respondents sourced via ProdegeMR, a leading provider of data collection solutions for the research industry. Visit www.prodegemr.com for more info. Indicate how much you agree with the following statements regarding food and beverages at convenience stores and restaurants. PURCHASE PURCHASE FOOD/ FOODSERVICE ITEMS BEVERAGE AT LEAST TOTAL AT LEAST ONCE A WEEK* ONCE A WEEK* I am making an effort to choose healthier foodservice items at convenience stores (i.e., fresh-prepared foods, not packaged or frozen) 59.4% 62.4% 61.6% I am making an effort to choose healthier packaged foods at convenience stores 61.0% 64.2% 64.4% I am making an effort to choose healthier beverages at convenience stores 59.2% 57.6% 60.3% I have cut back on foods and beverages from convenience stores to maintain a healthier lifestyle 56.8% 53.3% 36.1% *45.6 percent of respondents purchase foodservice at least once a week; 77 percent purchase food and/or beverages at least once a week Base: 500 respondents who shopped at a convenience store in the past month Source: Convenience Store News Market Research, 2017 The Weight of Healthy Options Shoppers say healthy c-store food is important to them, but they are not satisfied T he start of a new year always finds health and wellness top-of-mind for consumers. Carbonview Research, sister company of Convenience Store News, recently surveyed 500 U.S. consumers who shopped at a convenience store in the past month to find out how important it is to them to have healthy product options available, and how well c-stores are meeting their needs. One concerning stat for c-store operators is that more than half of those surveyed said they are cutting back on foods and beverages from convenience stores to maintain a healthier lifestyle. BY AGE: TOTAL 18-24 25-34 35-44 45-54 55-64 65+ Satisfied (net) 31.6% 37.0% 32.1% 28.4% 24.5% 36.6% 34.3% Extremely satisfied 4.2% 7.4% 3.6% 1.1% 2.9% 4.9% 8.6% Somewhat satisfied 27.4% 29.6% 28.6% 27.3% 21.6% 31.7% 25.7% Neither satisfied nor unsatisfied 37.4% 38.3% 37.5% 35.2% 41.2% 34.1% 37.1% Somewhat unsatisfied 24.0% 19.8% 23.2% 26.1% 26.5% 23.2% 25.7% Not at all satisfied 7.0% 4.9% 7.1% 10.2% 7.8% 6.1% 2.9% Base: 500 respondents who shopped at a convenience store in the past month Source: Convenience Store News Market Research, 2017 How satisfied are you with the healthy options currently offered at convenience stores? The satisfaction level by age starts strong, takes a dip, and then rebounds. Consumers aged 18-24 are the most satisfied; those aged 45-54 are the least satisfied. C-store shoppers are slightly more interested in healthier packaged foods vs. healthier foodservice items. Females and consumers aged 25-34 are the demographic groups most likely to say it is important to them for convenience stores to offer healthy food and snacks. The percentage of convenience store shoppers who say it is important to them for c-stores to offer healthy food and snack options. The percentage of convenience store shoppers who say they are satisfied with the healthy options currently offered at c-stores. 66.4% 31.6% Percent who completely/somewhat agree:

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